Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Chobani is putting on some muscle, in more ways than one. It may be a crowded space, but like La Colombe with coffee, Chobani believes the core proposition of its protein drinks is particularly compelling, ticking boxes for no added sugar, natural ingredients and high-quality casein protein.
Olipop has been one of the beverage industry’s biggest growth stories over the past few years, but closing the gap in convenience may be its biggest task yet. The prebiotic soda company’s NACS debut underscores the channel’s priority: it’s around 10% of Olipop’s total business right now, in around 7,000 doors.
NACS is nothing if not a reminder that Americans love their caffeine. Stok Cold Brew is using its current momentum to slide into energy-focused canned RTDs. Over at the KDP booth, we got a first look at Black Rifle Coffee’s previously announced foray into traditional energy drinks.
As its distributor stakeholders take a greater share of the workload, Liquid Death is making changes to its sales and distribution team, reducing its internal staff while bringing in Michael Fine as its new chief retail officer to lead expansion efforts.
Mixed martial arts superstar Conor McGregor -- himself a budding beverage entrepreneur via Proper No. 12 Irish Whiskey and Forged Irish Stout -- is embracing his “Notorious” side as the new face of energy drink and nutrition supplement brand Bucked Up.
Energy drink brand G.O.A.T. Fuel has drafted a new star investor with the addition of New York Giants outside linebacker Kayvon Thibodeaux, joining a roster of other NFL headliners now working with the brand co-founded by Hall of Fame receiver Jerry Rice.
Hemp-derived THC beverages and edibles are now officially off limits in California after the state's Office of Administrative Law approved Gov. Gavin Newsom's proposed emergency ban on Monday.
In a move set to impact “thousands of customers,” American Canning today halted operations at its Aluminum Toyo Ultimate Can (aTULC) manufacturing plant in Texas, abruptly ending an innovative first-in-the-nation packaging partnership that had attracted significant interest from ready-to-drink cocktail and energy drink makers.
Over the course of a decade as founder and CEO of functional beverage platform Tru, Jack McNamara gradually shepherded the Massachusetts-based brand from its early days as a liquid shot through to its current format – a line of 12 oz. canned RTDs – picking up industry backers (Polar boss Ralph Crowley) and investors (BTomorrow Ventures) along the way.
Westrock’s facility is a high-stakes gamble for the family owned company, which went public via a SPAC merger in 2022. Its recent Q2 earnings report underlined the urgency of making this experiment work: a $17.8 million loss on the back of a 7.3% sales decline.
Against the backdrop of an evolving market, United Sodas (formerly United Sodas of America) is betting that its updated, minimalist visual approach can offer consumers less-as-more.
Beyond a catch-all ‘functional cold brew,’ Taika has further defined itself as “fueling creativity”; it just so happens that ceremonial grade matcha appears to be the preferred octane.
Monster Beverage Corp. struggled to overcome weak sales growth for its energy drinks in Q2, while its nascent beverage-alcohol division also took a step back.
Celsius reported a 23.4% rise in revenue in Q2 2024, as the energy drink maker’s growth continued to slow after a prolonged period of significant gains, according to the quarterly earnings report released this morning.
