Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

JÙS By Julie Warned By FDA Over Health Claims

The letter cited claims from the JÙS By Julie website stating that several of its cold-pressed juices and soups included ingredients that could “fight diabetes,” “lower bad cholesterol,” “control blood pressure” and “offsetting common life disrupting ailments such as depression and ADHD,” among other benefits.

REBBL Announces Two New Hires

Chuck Engle joins REBBL as the its senior vice president of sales, while Rusti Porter, a former vice president of marketing at Kraft Foods-owned jerky brand Krave, was appointed as senior vice president of marketing.

Elmhurst Goes Non-Dairy With New ‘Milked Nuts’ Line

Elmhurst Milked unveiled its premiere line of non-dairy products — dubbed “milked nuts” — at Natural Products Expo West in March in four varieties: almonds, cashews, hazelnuts, and walnuts.

“Ugly” Produce Platform Full Harvest Closes $2M Raise

The San Francisco-based Full Harvest, founded by Christine Moseley, a former head of business development at Organic Avenue, has raised $2.35 million thus far, having brought in $350,000 from The Impact Engine, Astia and Wilson last May.

Study Finds Recyclability Issues In Weight, Labels for PET Bottles

The results concluded that ultra-lightweight bottles can negatively impact the effectiveness of recycling systems, while showing that the a majority of the bottles tested showed significant issues in recyclability, based on Association of Plastic Recyclers (APR) guidelines.

Expo West 2017: SPINS Recaps Major Trends and Products

Corporate transparency, restorative agriculture and the rise of nut butters as a snack were among several emerging trends from Natural Products Expo West 2017 that were highlighted in a webinar from market research firm SPINS on Thursday.

GIVN Debuts New Labels, Sparkling Water This Spring

GIVN co-founder John Houseal said the revamped packaging aims to distill the multiple call-outs on the previous version down to a simple core message, much of which is represented in the brand name itself.