Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

Contact Information »

Posts by Martín Caballero

Humm Kombucha Raises $8M Led By VMG Partners

After Massachusetts-based Spindrift Beverage Co., Humm is now the second beverage brand to receive investment from VMG Partners, a private equity firm with a portfolio that includes Kind Healthy Snacks and Health Warrior.

Seattle City Council Approves “Soda Tax”

In a 7-1 vote yesterday, the Seattle City Council approved a 1.75 cents per ounce tax on distributors of sugar-sweetened beverages (SSB) that is expected to take effect in early July.

Innovation Fueling 15 Most Well-Funded Startups

A list compiled by market research firm CB Insights of the 15 most well-funded venture capital-backed food and beverage startups reveals the increasing value placed on brands that are offering healthier choices and disrupting established categories like meat and dairy and innovating with plant-based offerings.

Nestlé Waters NA Invests $6M in Closed Loop Fund

Nestlé joins fellow beverage companies Coca-Cola, PepsiCo, Dr Pepper Snapple Group and Keurig Green Mountain in investing in the Closed Loop Fund, a $100 million social impact investment fund that provides municipalities with access to capital for projects aimed at improving recycling programs.

High Brew Closes $17M Round Led by BIGR

The Austin-based company today announced the close of a $17 million funding round led by Boulder Investment Group Reprise (BIGR), a growth equity fund the partners with early-stage natural and organic products.

American Academy of Pediatrics Revises Kids Juice Recommendations

The Academy's new policy statement recommends that 100 percent fruit juice should not be provided to children younger than 1 year of age, with the exception of cases in which there is a strong clinical basis for use in the management of constipation

Coca-Cola Continues Refranchising Effort In Tri-State Area

The Coca-Cola Company today announced that Liberty Coca-Cola Beverages LLC, a new joint venture between veteran Coca-Cola Refreshments executives Paul Mulligan and Fran McGorry, has signed a letter of intent for bottling and distribution operations in metro New York and Philadelphia, as well as most of New Jersey and a small portion of Connecticut.

Ellie Goulding Joins CORE As Investor, Endorser

CORE Hydration has unveiled singer Ellie Goulding as its newest celebrity investor and the centerpiece for a new cross-platform marketing campaign this summer.

Beverage School: How Brands Are Building On Campus – Part 1 of 2

Two recently launched college-based beverage startups, Up Dog Kombucha and Sunniva Super Coffee, have leveraged university resources and their own insight into students’ shifting tastes and demands to create a viable route to market from their dorm room to store shelves.

New Age Beverages Acquires Premier Micronutrient Corporation

The no-cash agreement brings 100 percent of the assets and interests of PMC, its portfolio of products, intellectual property, and the formulas for existing and planned healthy functional beverage products for the pharmacy, medical, sports and military, and other industries.

Inspired Brews Kombucha Feels The Love in Philly

Inside Inspired Brews’ 750 sq. ft. production space, located a few blocks west of the Delaware River in a neighborhood called Old City, customers can see that process happening before their eyes. Around eight to 10 varieties, made with local organic produce whenever possible, are produced at any given time and flavored in five-gallon glass barrels.

Brands See Flavor, Marketing Opportunities in Hybrid Drinks

As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.