New York, NY — 04/11/2026 — 100 Coconuts is entering a defining phase of growth, strengthening its leadership team and board as it continues to scale across the U.S. and international markets.
The company announced that Dominic Rice will join as Chief Operating Officer, bringing more than 16 years of experience across the global beverage industry, including a senior executive role at Red Bull. Rice, who also founded CANS, a European beverage brand focused on creating modern, non-sweet beverages, will lead operations as 100 Coconuts accelerates its next stage of expansion.
In addition, the company is actively expanding its leadership network and strategic partnerships, bringing in experienced operators and advisors to support its next phase of growth, with further updates expected in the coming months.
“Dominic brings a level of operational discipline and global perspective that will be critical as we scale,” said Gregory Lowe. “We are building the right team around the business at the right time, and that foundation will allow us to grow with intention and consistency.”
Founded by Lowe, 100 Coconuts has quickly emerged as one of the fastest-growing premium coconut water brands in the U.S., driven by strong repeat purchase, expanding distribution, and a brand that resonates with a new generation of consumers.
The company is coming off its strongest year to date, marked by national retail expansion, rising velocities, and increasing demand across both retail and digital channels. That momentum continues into 2026 with major activations underway, including Costco road shows this summer, Kroger end cap programs, and expanded presence across key grocery and specialty retailers.
100 Coconuts continues to build brand authority through key industry moments in 2026, including Expo West, KeHE Summer Show, and a recent international showcase at IFE UK, where early traction is already strong.
“For us, growth is not just about distribution; it’s about building a brand people genuinely choose, return to, and advocate for,” said Sherina Garcia. “We see 100 Coconuts as an everyday luxury, a feel-good ritual that becomes part of how people hydrate. When something tastes this good and fits seamlessly into your lifestyle, it stops being occasional and becomes a habit.”
Beyond scale, 100 Coconuts is helping redefine the coconut water category, shifting it from a basic commodity into a brand-led experience rooted in taste, quality, and cultural relevance.
“We’ve always believed this category could be more,” Lowe added. “Our focus has been consistency across product, brand, and execution. That’s what builds trust, and over time, that trust drives real, lasting growth.”
With an expanded leadership team, continued strategic additions, and accelerating global demand, 100 Coconuts is positioned to scale sustainably while continuing to build a brand that extends far beyond the shelf.
About 100 Coconuts
100 Coconuts is a premium, pure coconut water brand setting a new standard for natural hydration. Made from young green coconuts and never from concentrate, the brand is known for its exceptional taste, premium quality, and lifestyle-driven positioning. Available nationwide in stores and online, including Amazon, 100 Coconuts is one of the fastest-growing brands in the category and is expanding rapidly into international markets.
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