Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

FDA Enlists Public for Potential “Healthy” Label Revision

In its newest guidance document, the agency released an interim definition, as well as a temporary enforcement policy, that stated it does not intend to enforce the regulatory requirements for certain products that use “healthy” (or related terms such as “healthful,” “healthier,” or “healthfulness”) on their labeling.

Reuters: Bai Exploring Potential $2 Billion Sale

The story, which cites unnamed sources familiar with the situation, states that Bai has hired JP Morgan Chase & Co. to conduct an auction and contact potential buyers.

Nestlé Waters Seeks Innovation With Imagine H20 Partnership

The goal of IH2O, a so-called “water accelerator,” is to “provide entrepreneurs with the resources, insight and visibility needed to launch and scale water solutions,” according to a press release.

Expo East Roundup: Plant-Based Waters

Following the success of coconut water, beverage producers are further exploring the potential of natural hydration products in various ways with a new wave of plant-based waters.

Expo East 2016: Steady to the Kor

Since launching Kor at Expo West 2015, founder Jordan Retamar has found fertile ground for the development of the brand in the spaces between the functional supplement and cold-pressed juice categories.