Q2 Recap: WhiteWave Sets Sales Records
As non-dairy milk alternatives continue to carve out space on retail shelves, one of the category’s biggest players is reaping the profits.
Max Rothman
Posts by Max Rothman
Stumptown Sending Stubby Cease and Desists
Secret Squirrel is one of up to a half-dozen other cold brew companies that have received the same cease-and-desist letter from Stumptown over trademarked packaging.
Judge Denies Late Motion in HFCS/Sugar Litigation
A federal judge has denied a motion from high fructose corn syrup (HFCS) manufacturers, dealing them a blow in a lawsuit over marketing the sweetener as being the equivalent of sugar.
Monster in the Morning
On July 21, Monster filed for U.S. trademark registration for Ultra Sunrise, which leads one convenience store retailer surveyed by Wells Fargo to believe that the company “is moving toward a Monster [carbonated soft drink (CSD)] aimed at Mountain Dew.”
Press Clips: Smaller Cans, Bigger Profits
As carbonated soft drink sales continue to decline, the cola giants have benefitted from a self-enacted compromise: smaller cans.
Vita Coconut Oil
The increasing popularity of coconut oil can be seen in lifestyle and beauty media, through celebrity use and promotion, and the ongoing consumer trend to find more natural food and beverage options.
Red Bull to Pay $13 Million for False Advertising Settlement
The settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years.
Blueprint Adds Coffee Cashew, Spicy Apple
Continuing to pour innovation into the fast-growing cold-pressed juice category, Blueprint is launching two new flavors in Whole Foods.
Protein2o Pulls in $6 Million From CK Capital
Protein2o co-founder and CEO Bob Kral said that despite his initial optimism, he didn’t expect this level of demand. The raise will help him keep up.
Another Class Action Suit for GT’s Kombucha
A former employee of GT’s Kombucha has filed a class action complaint against the company, alleging the violation of several labor codes.
Distribution Roundup: Protein, Probiotics, Coconut Water Stay Active
Protein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo) continue to draw interest from retailers and distributors.
Vitaminwater Revives Original Formula
Less than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.
Press Clips: DeLauro Proposes National Soda Tax
U.S. Rep. Rosa DeLauro (D-CT 3rd District) introduced a bill to Congress on Wednesday that would require a national tax on sugary beverages.
Introducing Hal’s Beverage From Big Geyser
Big Geyser has launched a new brand of seltzers titled “Hal’s Beverage.” The distributor will leverage its existing footprint to take on the New York City seltzer market.