Max Rothman

Posts by Max Rothman

Deal Season: If You Can’t Beat ‘Em, Buy ‘Em

Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.

Shadow Beverages to Distribute, Manage mix1

George Martinez, president and co-founder of Shadow, said that he expects mix1 to reach national distribution and 30-50,000 accounts by early 2015.

Affinnova: How Package Design Matters

Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

Calif. Judge Dismisses Hain Celestial Suit

The lawsuit’s dismissal was based on the fact that scientific arguments in favor of the effects of high-pressure processing (HPP) as a way of deterring bacterial growth were cited in the very same documents that the plaintiffs were using to prove HPP’s lack of effectiveness.

The New Rules at School

The USDA has implemented a new set of standards for school nutrition. While foodservice directors struggle to assemble their menus, beverage companies see new opportunities.

KeHE Acquires Nature’s Best

The acquisition will broaden KeHE’s already expansive distribution footprint and will combine two like-minded wholesalers.

Press Clips: Nestle Waters Catching Heat in the Desert

A news publication and several environmentally conscious Californians are questioning Nestle Waters North America Inc.’s actions in Cabazon, Calif., the location of a company-owned facility that produces Arrowhead Mountain Spring Water.

Drinking to Live

Green juice. Protein-jacked shakes. Oat-based smoothies. Probiotic, drinkable yogurts. With the category having such an unclear identity, meal replacement has yet to define itself.

Kevin Durant to Endorse Sparkling ICE

Durant has long been a fan of the brand, having begun his NBA career with the Seattle Supersonics. The team played about 22 miles from Talking Rain headquarters in Preston, Wash., before relocating to Oklahoma City.

Kainos Capital Acquires Slim-Fast

Unilever, a global consumer packaged goods conglomerate, sold the brand to Kainos, but will retain a minority stake in the business.