REBBL Names Sheryl O’Loughlin CEO
O’Loughlin’s 25-year career in food and beverages began with stints at food giants Kraft and Quaker Oats, followed by a decade at Clif Bar, the last three years of which she spent as CEO.
Neil Martinez-Belkin
Posts by Neil Martinez-Belkin
True Drinks Announces New Bottling Agreement, Switches to Hot-Fill Process and Preservative-Free Formula
In a press release, True Drinks CEO Lance Leonard said the new partnership “allows True Drinks to focus resources on the sales and marketing of AquaBall Naturally Flavored Water and removes the capital-intensive process of procurement, transportation and manufacturing of our product.”
Ahead of its Launch Sri Lanka Gold Aims to Seize Space in HPP Coconut Water Subset
As for the hefty challenge of competing with Harmless Harvest or any of its distant second place contenders like UNOCO, Invo or Pure Brazilian, Sri Lanka Gold is looking to separate itself from the pack by hanging its hat on Sri Lanka’s orange (or “gold”) king coconut, indigenous to the island country.
Distribution Roundup: Monster Enters McDonald’s
McDonald's has added a beast to its menu -- and we’re not talking about the mythical Quadruple Quarter Pounder with cheese.
Stretch Marketing Plays Continue: Humm Kombucha Teams Up with the Seattle Seahawks
All nine of the Bend, Oregon-based brand’s flavors are now available for purchase at CenturyLink Field’s new Grab and Go Market and Humm’s two best-selling flavors - Pomegranate Lemonade and Coconut Lime - are also available for sale on tap at the stadium.
Coca-Cola Inks Distribution Deals With Three More U.S. Bottlers
The new bottlers include Tampa-based Coca-Cola Beverages Florida, Chicago-based Great Lakes Coca-Cola Distribution (a subsidiary of beer distribution giant Reyes Holdings), and Atlantic Coca-Cola Bottling Company, out of Atlantic, Iowa.
Organic Avenue Closes Shop, Files For Bankruptcy
The news arrives as the final nail in the coffin for Organic Avenue, whose struggles over the last several years have been well documented.
Agua Brands Lands Minority Investment from Horizons Ventures, Announces Plans for Global Expansion
A Securities and Exchange Commission record indicates that the company recently completed a raise of $3 million.
Press Clips: Coca-Cola Responds to Tom Brady’s “Poison for Kids” Comment
In a response to Boston Magazine’s scathing criticism of his trainer Alex Guerrero, New England Patriots quarterback Tom Brady threw The Coca-Cola Company and Kellogg’s under the bus during a recent appearance on local radio station WEEI.
AHPA Tackles Alcohol Analysis for Kombucha in Educational Webinar
The webinar’s first presenter, James Neal-Kababick, who serves as director of Flora Research Laboratories touched on the issue of on-shelf fermentation while detailing the existing TTB-approved analytical methods for alcohol analysis in kombucha.
Nestlé Waters Named in Lawsuit Targeting US Forest Service
The lawsuit, filed in U.S. District Court, demands that the Forest Service put an end to operations transporting water from the forest’s Strawberry Canyon to a Nestlé bottling facility via a four-mile long pipeline.
Spindrift Hires Strick Walker as Chief Marketing Officer
In a call with BevNET, Spindrift founder Bill Creelman said the addition of a CMO position comes “at the right time for the business,” as it aims to increase and expand the communication of its brand story, one surrounding its use of local, fresh ingredients.
ZICO Drops Coconut Water from Concentrate, Swaps HDPE for PET Bottles
The discontinuation of the concentrate formula comes as part of a greater revamp for the brand, which ZICO’s parent company, Coca-Cola, revealed in a press release Wednesday when previewing its participation at the National Association for Convenience Stores trade show in Las Vegas next week.
AriZona Infuses its Classics with Caffeine
Today AriZona Beverages announced the launch of a new line of energy drinks, infusing four of the brand’s existing flavors - Arnold Palmer, Watermelon, Fruit Punch and Mucho Mango - with 120 mg of natural caffeine via a blend of guarana, green and white tea and green coffee extract.