Described as a yogurt beverage “made with only natural ingredients including real fruit and probiotics,” Drink Chobani will join the drinkable yogurt category where brands like Lifeway Kefir, B’More Organic, Wallaby Yogurt Company and Karoun Dairies’ Blue Isle reside.
As for how the brands will leverage its relationship with Coca-Cola, Jeremy Faa, senior vice president and general manager for craft beverages at Coca-Cola North America, said that while operating independently, the company will “tap into Coca-Cola in terms of synergies, supply chain innovation and key account relationships.”
From the maturation and evolution of established beverage trends and brands to the emergence of entirely new ones, Expo West 2016 offered further proof of the emphasis on innovation for natural and/or organically inclined beverages.
The deal was unanimously approved by the company’s board of directors, with the exception of The Fresh Market founder and chairman Ray Berry, who recused himself from negotiations pertaining to the deal.
The launch of Hint’s direct-to-consumer e-commerce platform in 2014 proved to be a turning point for the company.
Coca Cola North America public affairs director Nancy Limon told The Fresno Bee the brand is moving on from the company-owned production facility to a Corona-based co-packer to “bring greater efficiency and effectiveness to our business.
At this week’s Natural Products Expo West trade show in Anaheim, the company will be sampling a new three-SKU line of high pressure processed (HPP), fruit juice-infused, organic probiotic waters, set to begin rolling into stores May.
Kill Cliff and LifeAid, two beverage brands with strong followings within the CrossFit community, have announced new additions to their executive leadership teams.
DRINKmaple co-founder and CEO Kate Weiler told BevNET that the development of DRINKmelon was two-fold: extending the company’s distribution footprint -- including the recent addition of Kroger stores -- without introducing flavored varieties to its maple water line, and making efficient use of a new manufacturing facility.
At next week’s Natural Products Expo West trade show in Anaheim, Calif., the San Francisco-based company will unveil a first-to-market line of fermented, probiotic botanical beverages.
The three-SKU line of 10 oz. shakes comes in Very Vanilla, Caramel Coconut and Cold Brew Coffee varieties, the latter of which is infused with coffee from Brooklyn-based Grady’s Cold Brew.
The news of Driscoll’s appointment follows a string of hires at Kill Cliff as the brand continues its expansion beyond its core crossfit community base.
According to NBC News, the ban was authorized by the school’s Community Council, which is comprised of Middlebury faculty, staff and students.
To support the new distribution, Weiler revealed that Drinkmaple is building a new facility in St. Albans, Vt.
