The company announced the $690 million acquisition in a press release Tuesday, with Monster chairman and CEO Rodney Sacks calling the official union of the companies “a tremendous step in the continuing evolution of Monster.”
On the East Coast, CORE Organics will be distributed by Big Geyser, Honickman Group and Polar Beverages, while Haralambos Beverage Co. Kalil Bottling and Nevada Beverage Co. will carry the brand in the West.
ABC News joined Runa co-founder Tyler Gage and actor and Runa investor Channing Tatum on a trip to the Ecuadorian rainforest to see the origins of the guayusa tea company.
The news comes a month after Greenwich, Connecticut-based private equity firm Brynwood Partners announced its acquisition of the company from fellow private equity firm J.W. Childs Associates, which purchased Sunny Delight from Procter & Gamble in 2004.
In October, Humm was authorized for sale at Seattle’s CenturyLink Field and given the title of the “official kombucha of the Seattle Seahawks.”
Prochnow pointed to terms like “healthy” and “made in the USA” as examples of label claims that must be substantiated or companies risk the wrath of class action lawsuits.
Sources tell Reuters that Kroger is in the second round of an auction process that’s also seen interest from buyout firms Apollo Global Management LLC, KKR & Co LP, and TPG Capital LP.
Just as kombucha has evolved from a community of homebrewers to a $600 million beverage category, Kombucha Brewers International has taken significant steps over the last year to further professionalize its role as the trade association for the industry.
Duffy said the company will be aggressive in its efforts to expand its operations and earn more business.
Monster Energy appears to be returning to form following a period of growing pains and “transition issues” that resulted from the energy drink giant’s transition into The Coca Cola Company’s distribution system last year.
The launch of new flavors at the top of 2016 follows what was a year of high-profile media placements for cactus water, along with notable gains in distribution for Caliwater.
Fortune profiled the raise, which included contributions from several former investors of Christopher’s Deep Eddy Vodka and Sweet Leaf Tea Co.
Distributed by UNFI, the line comes in Aronia Berries, Wheatgrass, Turmeric + Ginger and Pear + Lemon varieties with a suggested retail price of $5.99 - $6.99 per 16 oz. bottle.
A decade after he launched WheyUp, a first-to-market protein and energy drink hybrid, the brand’s founder is back with a revamped version of his original offering called FITWHEY.
