Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Tio Gazpacho Partners With Acclaimed Chef José Andrés

Tio Gazpacho will collaborate with Andrés, a culinary innovator often credited with the Spanish tapas boom in the U.S and whose company owns 25 restaurants in the U.S. and Mexico, on new marketing, retail and sourcing initiatives for the brand.

BevNET Podcast Ep. 34: Investors Love Brands Focused on Systematic Change. Here’s Why.

In this edition of the podcast, we sit down with Mark Rampolla, the founder of Zico and the co-founder and managing partner Powerplant Ventures. As part of a broad-ranging discussion, Rampolla explains why food and beverage investors are embracing ideas that meld idealism and technology and what’s driving systematic changes in the food industry.

Stur Launches Organic-Certified Powder Drink Mix Sticks

Stur is once again leading innovation in the drink mix category with five flavors under its new Stur Organic Drink Mix Sticks line - Tropical Punch, Lemonade, Raspberry Lemonade, Lemon Iced Tea, and Orange. The organic drink mixes are made from organic fruit flavor extracts, and naturally sweetened with a blend of organic cane sugar and stevia.

NACS 2016 Video: Beverage Executives Weigh In on Natural Tilt at C-Stores

Last week BevNET met with dozens of non-alcoholic beverage exhibitors at the National Association of Convenience Stores 2016 show, and most indicated that health and wellness trends continue to have a gradual, yet significant, impact on the way that beverages are sold and marketed in the channel.

NACS 2016 Video: High Brew Solidifies National DSD Network, Debuts Protein Variety

Following an expansion of its distribution partnership with Dr Pepper Snapple Group, High Brew Coffee has solidified its national DSD network and set its sights on doubling its presence in the convenience store channel, according to company founder and CEO David Smith. BevNET spoke with Smith at last week’s NACS 2016 show, where the cold brew coffee company unveiled a new protein-infused variety.

Oakheart Genuine Spiced Rum Hits Shelves with New Signature Packaging

The label now embodies both the OAKHEART brand and Americana spirit, with the new icon depicting a barrel with flames extending from each end over a pair of crossed axes – an homage to the charred American oak barrels in which OAKHEART is mellowed, and that are coopered in the American heartland.

NACS 2016 Video: Hiball Hits CVS, Targets Growth in C-Stores

With established footholds at natural and conventional grocery retailers, healthy energy drink maker Hiball has set its sights on expanding distribution in convenience and drug stores. The company recently landed a major deal with CVS and is wading faster and further into the C-store channel.