Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Starbucks to Launch RTD Cold-Brew This Summer

Starbucks will initiate the rollout at select company-owned cafes nationwide and select grocery stores regionally in Western Washington, Western Oregon and Denver.

Harmless Harvest Execs Discuss Ending Use of HPP

The change comes nearly five months after the U.S. Food and Drug Administration (FDA) warned Harmless Harvest that it was not doing enough to ensure the safety of its coconut water products.

Expo West 2016 Video: Just Add Fizz

As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.

Expo West 2016 Video: GoodBelly’s Probiotic Pipeline

In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”

Expo West Video 2016: The Changing Face of Cold-Pressed Juice

In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.

People Get Ready: Marley Beverage Introduces Brand Revamp

Marley Beverage CEO Harry Bigelow said that the company “wanted to dial it back a bit” in terms of its original reggae-themed labels and marketing initiatives, while maintaining the brand equity of Bob Marley.

Expo West 2016 Video: Nut Milk Trends

From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.

Expo West 2016 Video: A New BluePrint For Success

BluePrint, which helped pioneer the category of high pressure processed, cold-pressed juices, is attempting to pivot away from its roots in detoxifying cleanses with new branding and products designed to appeal to a broader set of consumers.

Video: Key Takeaways and Product Discoveries at Expo West 2016

In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.

Expo West 2016 Photo Gallery – Part 2

Here is part two of our photo gallery from Natural Products Expo West 2016, featuring new products, notable innovation, brand updates and more as displayed by beverage companies exhibiting at the event.

New Products, Brand Updates From Day 1 of Expo West 2016

In the following gallery, culled from our social media coverage of Natural Products Expo West 2016, we look at notable innovation, brand updates and new products from beverage companies exhibiting at the event.