Expo West 2016 Video: An Interview with La Colombe Co-Founder Todd Carmichael

At Natural Products Expo West 2016, BevNET spoke with La Colombe co-founder Todd Carmichael about the development and launch of the company’s new ready-to-drink “Draft Latte.” In the above video, Carmichael talks about the genesis of the coffee and its innovative can, as well as derivative line extensions that La Colombe plans to launch in 2016. Carmichael also discusses how Hamdi Ulukaya, the founder of Greek yogurt brand Chobani and the primary investor in La Colombe, will be involved in the rollout of the Draft Latte.