Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Maryland Industry Groups Praise, Denounce New Container Deposit Proposal

A proposal to introduce a five cent deposit on beverage containers sold in Maryland has distributors and industry groups calling the plan "ill-conceived, outdated and ineffective," according to an article in the Baltimore Sun. State delegates Maggie McIntosh and John A. Olszewski Jr. have announced their intention to introduce a bill called “Recycle for Real," that would add Maryland to a list of 10 other states that require beverage container deposits.

Video: BevNET’s 2012 Year in Review

In this short video, we’ve compiled a month by month timeline of the headlines and news stories that shaped our coverage in 2012 and look to have a significant impact on ingredient trends, marketing, government regulation, and financing deals in the months to come.

Morgan Stanley: Energy Drink Growth Decelerates in C-Stores

Energy drinks saw a significant deceleration in c-store sales growth, according to a new report from Morgan Stanley. The investment bank today released an overview detailing a year-over-year comparison in which category sales of energy drinks rose by 11.2 percent over the four-week period ending on Dec. 22. The recent slide in sales growth appears to be tied to the sustained deluge of controversy and criticism in recent months surrounding energy drinks.

FRS Hit With Class Action Lawsuit

The FRS Company is facing a class action lawsuit alleging that the company is engaging in false and misleading advertising related to its Healthy Slim product line. Filed in the Los Angeles Superior Court on Dec. 5, the lawsuit states there is “no generally accepted scientific evidence within the scientific community” the active ingredients in FRS Healthy Slim, consumed “either individually or in combination,” will contribute to weight loss and appetite suppression.

JAMA Backtracks on Claim That FDA Does Not Regulate Energy Drinks

The Journal of the American Medical Association (JAMA) has reversed a published claim that energy drinks are not regulated by the U.S. Food and Drug Administration (FDA). The change came shortly after BevNET contacted the organization to inquire about the validity of the claim.

Silverwood Partners Adds Two Industry Advisors to Consumer Division

Sherborn, MA-based investment bank Silverwood Partners has brought on Lynette McKee and Neal Yanofsky as Industry Advisors within its Consumer division. McKee and Yanofsky join Silverwood having both held executive roles in the restaurant, foodservice, and beverage industries, with positions at Dunkin' Brands, Burger King, and Panera Bread.

Steaz Revamps Packaging, Goes Green Tea-Based in All Products

Steaz has introduced new packaging and transitioned to a 100 percent green-tea based beverage portfolio, the company announced today in a statement. Steaz, which makes a variety of organic and Fair Trade certified drinks, has already launched its new look energy shots in stores and will begin distributing its zero-calorie sparkling tea products in new 12 oz. sleek cans sometime within the next two months.

Avitae: We’re “Alive and Well”

Avitae would like you to know that the reports of its impending death are greatly exaggerated. Yesterday, BevNET – citing information from former employees of the company - reported that Avitae might be facing the prospect of a shutdown. Shortly after the article was published, however, the caffeinated water company’s social media operation took to the online world, refuting reports of its demise on both its Twitter and Facebook accounts.

Angels Aphroenergy Launches January 2013

Premium Functional Beverage with Aphrodisiac and Energy Enhancements LAS VEGAS – ANGELS APHROENERGY is a new aphrodisiac and energy elixir designed to increase sexual arousal and performance through a proprietary…

End of the Line for Avitae, Sources Say

Caffeinated water brand Avitae has laid off its entire staff and is in the process of liquidating its remaining inventory, according to former employees. Brian Pitzer, who founded Avitae in 2009, was ousted as CEO in September by the company’s board of directors, the employees say. Multiple calls to Pitzer have not been returned.

Coke Acquires Sacramento Coca-Cola Bottling Company

The Coca-Cola Co., Inc. has acquired Sacramento Coca-Cola Bottling Company (SCCBC), the sixth largest independent Coke bottler in the U.S. SCCBC was founded in 1927 and distributes Coke products in all or part of the nine California Counties of Sacramento. The company employs over 460 people.

Open Up And Say AhhMIGO… Cap-Activated Drinks Go Natural

Drawing on an increasingly visible packaging format and the wave of demand for new health and wellness drinks, AhhMIGO is a new line of cap-activated natural drinks. Launched earlier this year, the New York City-based company boasts of a proprietary cap that keeps the brand’s “life-enhancing ingredients” fresh until mixed with water.

Beverage School: Mark Wahlberg Pounds the Pavement for AQUAHydrate

For most beverage entrepreneurs, the phrase “blood, sweat, and tears” is less of a motivational term as it is a realistic view of a tough and often unforgiving industry. Creating a successful beverage brand is a difficult business, and as an investor in alkaline water brand AQUAhydrate, Mark Wahlberg is starting to see its challenges firsthand.

HINT Signs New Distribution Deal with L.A. Distributing Co.

Hoping to make a big splash in the country’s second largest market, HINT Water has signed an agreement with L.A. Distributing Co. to distribute the brand throughout Los Angeles county. HINT, which markets still and sparkling lines of unsweetened, flavored waters is looking to the upstart DSD distributor to dramatically increase its presence in the market, specifically in mainstream grocery and up and down the street retailers.