Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

NY Post: Pepsi Will Lay Off 1,000 Employees to Fund New Marketing Initiatives

After a year in which Diet Coke surged past Pepsi as the third bestselling soft drink in the U.S., PepsiCo will dramatically increase the size of its marketing budget in 2012 and lay off more than 1,000 employees – included some at its Purchase, N.Y. headquarters - to partially offset the costs, according to The New York Post. While PepsiCo declined to comment on the matter, The Post cited three sources who confirmed the details of the plan.

Dr Pepper Snapple to Raise Prices Modestly in 2012

Expecting an eventual ease in the cost of commodities, Dr Pepper Snapple will increase prices modestly in 2012, according to the Wall Street Journal. Dr Pepper President and CEO Larry Young anticipates that the company will raise prices by 1.5 to 2 percent next year and believes that the rising swell in the cost of commodities will subside.

NYSW Beverage Brands Names Amir Daibes President

NEW YORK (December 8, 2011) – Amir J. Daibes, P.E., the new president and part owner of NYSW Beverage Brands, Inc., (NYSWBB) is off and running with a bold, innovative…

Morgan Stanley Report: Energy Drinks and RTD Teas Perform Well in Year-Over-Year Comparison

Though carbonated soft drinks face weakened demand and declining sales as a result of higher prices, sales of energy drinks and ready-to-drink teas remain on a hot pace, according to a recent report from Morgan Stanley. Utilizing Nielsen scanner data results, the investment bank detailed a year-over-year comparison in which category sales of energy drinks and RTD teas leapt by 12.5 and 4.5 percent, respectively, while sales of CSDs declined by 0.8 percent over a four-week period ending on November 26.

FDA Must Determine Safety of BPA by March 2012

In a court settlement that may have wide-ranging implications for the beverage industry, the FDA agreed yesterday to decide whether to ban BPA, a controversial plastic and resin ingredient commonly used to line plastic bottles and metal cans. The settlement resolves a lawsuit filed against the agency by the Natural Re­sources Defense Council, and requires the FDA to make a final decision on BPA by March 31, 2012.

ChanTea Now Available Through Amazon.com

Aventura, Florida (December 5, 2011)–Gourmetti Brands LLC the parent company behind Chantea, a line of ready to drink infused green tea and aloe vera bits, is excited to announce its…

Mountain Dew Fans Have a “Mega Fan Experience”

Mountain Dew Sweepstakes Gave Four Fans a Chance to Play Call of Duty®: Modern Warfare® 3 on Massive Screen at Cowboys Stadium PURCHASE, N.Y., Dec. 8, 2011 /PRNewswire/ — As…

Bai Signs Distribution Deal with Haralambos Beverage Co.

Hamilton, N.J. (Dec. 5, 2011) –Bai Brands, maker of bai and bai5 antioxidant infusions, announced today a distribution agreement with Haralambos Beverage Company. The agreement includes distribution throughout Southern California…