NYSW Beverage Brands Names Amir Daibes President

NEW YORK (December 8, 2011) – Amir J. Daibes, P.E., the new president and part owner of NYSW Beverage Brands, Inc., (NYSWBB) is off and running with a bold, innovative vision for the company’s VBlast line of vitamin-enhanced water.  Daibes joined the New York-based bottled water company after more than 30 years in the engineering, manufacturing and construction industry.

“This is an exciting, young company positioned for growth with great products and tremendous potential in the marketplace,” Daibes said.  “I am honored to be part of the team, and look forward to building its brands and footprint.

“With its powerful blend of vitamins in liquid form in the cap, activated when the consumer opens the package, VBlast is second to none among calorie-conscious consumers in terms of flavor and function, with zero calories and no sugar added,” he noted.  “The company is widening its reach by growing its network of sales and distributors.  In addition to building nationwide distribution and a strong following, and we are well on our way to introducing  improved packaging, as well as new flavors with increased potency and product efficacy.”

Storing the product’s vitamin blend as a liquid inside a special capsule in the bottle’s cap prevents degradation of vital nutrients and enzymes in the water, Daibes explained.  “Keeping it fresh – our tagline – is the name of the game,” he said.

When a consumer is ready to open the product, a twist of the cap releases the vitamins into the natural spring water, yielding a potent, refreshing, good-tasting beverage without the grittiness or clumping associated with dry vitamin blends.

Daibes’ long experience in manufacturing and engineering – including his roles as president/managing director of two privately owned and one public companies with millions of dollars in revenues – prepared him well to helm NYSW Beverage Brands.  NYSWBB is vertically integrated, from its own natural spring in the Catskill Mountains of upstate New York to its in-house bottling plant.  The company even blows its own PET bottles.  That level of vertical integration translates to smoother operations and cost savings for the company and its customers, Daibes said.

“There are a lot of savings associated with being a vertically integrated company, which gives us a price advantage in the marketplace,” Daibes noted.  “Where other vitamin water beverages are priced at $2 plus, VBlast can maintain a price point at $1.49 to $1.79 per bottle and deliver a better user experience.”

Daibes said he continues NYSWBB’s commitment to supporting Font of Mercy, which coordinates well-drilling programs and potable water systems to supply safe drinking water in the developing world.  The company also supports the efforts of the American Diabetes Association.

VBlast is sold at 7-11 and thousands of convenience stores, delis, groceries and sports clubs nationwide, and the company welcomes inquiries for expanded distribution.  Visit www.newyorksprings.com or call (212) 239-7281 for details.

NYSW Beverage Brands, Inc. is the parent company for New York Springs Natural Spring Water, VBlast Vitamins & Water, VBee! Multi-Vitamins & Water for kids, and Aqua84 Mineral Enhanced Water. With offices in New York City and West Palm Beach, Florida, the company bottles its water at the source… the Catskill Mountains of upstate New York. The principals of the company are experienced entrepreneurs and business professionals with a zest for life, a focus on healthful living, a keen awareness of the need to protect the environment, and a strong sense of social responsibility.