Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Pepsi to Take Next National

A national rollout of its new mid-calorie soda is indeed next for Pepsi. Following what the company called a successful test launch of Pepsi Next in Iowa and Wisconsin, the cola giant plans to begin selling the beverage throughout the United States beginning in April 2012, according to the Associated Press. Pepsi Next contains 60 calories per 12 oz. can, 60 percent fewer calories and 60 percent less sugar than regular Pepsi.

Starbucks Makes Another Move

Fresh off its recent $30 million acquisition of super-premium juice brand Evolution Fresh, Starbucks made another major move this week as the coffee giant announced plans to relocate its Tazo Tea business from Portland, Ore. to Kent, Wash. With the move, Starbucks will improve production efficiencies and streamline operations as the company consolidates and upgrades its manufacturing plant in Kent.

Thursday Press Clips – More Pressure on PepsiCo; Consumers Want New Versions of Existing Products

Relevant in the news today include stories about the continuing and mounting pressure on PepsiCo and why consumers love innovation in oft-consumed food and beverages. Shortly after Nelson Peltz’ Trian Fund acquired 2.36 million shares of PepsiCo, The Financial Times examined the potential for the cola giant to retain outside advisors to help adjust its business and marketing strategies and defend against a corporate shake-up.

PoP Shoppe Announces Partnership with Tri-State Juice

BURLINGTON, ONTARIO – November 16, 2011– The PoP Shoppe – Canada’s best-selling premium soda – today announced its sales partnership with Ohio-based distributor Tri-State Juice. The alliance gives the iconic…

Nestlé Waters Employees Honored for Disaster Relief Efforts

As 2011 marked a year in which the United States was pummeled by some of the worst tornadoes, floods, and wildfires on record, Nestlé Waters North America employees were recently honored by AmeriCares, a nonprofit global health and disaster relief organization, for donating over one million bottles of water to natural disaster survivors in 12 states across the country. Over the last seven years, Nestlé Waters has worked with AmeriCares to donate over 6 million bottles of water to disaster survivors in the United States and Haiti where the company supported relief efforts after the 2010 earthquake.

Changes Roiling Functional Beverage Category

Shareholder concerns at O.N.E. Coconut Water and Celsius Holdings appear to have reached a boiling point as both companies ousted top executives this week. As first reported in Beverage Business Insights, O.N. E. Coconut Water dismissed both Steve Coston, the president of the O.N.E., and Steve Vasquez, the vice president of sales. O.N.E. founder Rodrigo Veloso said that the moves were part of a general restructuring at the company, though he declined to explain the exact reasons behind Coston and Vasquez’ seemingly abrupt exit.

RealBeanz Teams Up with Cascadia Managing Brands

Brooklyn, New York (November 14, 2011) – RealBeanz, a delectable new RTD gourmet iced coffee combining the finest components of coffee, premium-brewed beans and artificial growth hormone-free milk (rSBT free),…