Brooklyn, New York (November 14, 2011) – RealBeanz, a delectable new RTD gourmet iced coffee combining the finest components of coffee, premium-brewed beans and artificial growth hormone-free milk (rSBT free), with functional ingredients such as vitamins and herbs, announced today that it has signed a brand management agreement with Ridgewood, NJ based Cascadia Managing Brands. Cascadia Managing Brands will assist RealBeanz with the company”s strategy development, execution, distribution expansion and management and marketing in the United States.
“RealBeanz is the best tasting ready-to-drink all natural, iced coffee beverage on the market and we are thrilled to have the opportunity to work with them,” said Bill Sipper, managing partner of Cascadia Managing Brands. “We are certain that through deft positioning and strategy, the RealBeanz brand will continue to grow.”
“Cascadia”s extensive experience and well-established relationships will be key to the development of RealBeanz and will keep us ahead of the curve in a constantly evolving industry,” said Avi Blau, founder of RealBeanz. “We feel that the expertise the Cascadia team brings to the table will help accelerate our plan to expand distribution of our great tasting, functional iced coffee line.”
Founded in 2010 in Brooklyn, New York, RealBeanz is a ready-to-drink gourmet iced coffee company combining the finest components of coffee, premium-brewed beans and artificial growth hormone-free milk (rSBT free) with functional ingredients such as vitamins and herbs. Currently available in five flavors and personalities – Cappuccino/Energize, Caramel/Focus, Vanilla Nut/Relax, Mocha/Resist and Diet Cappuccino/Trim & Fit – each variety aims to satisfy health-conscious consumers without the extra calories while helping to enhance their lifestyles. For more information, please visit www.realbeanz.com, “like” RealBeanz on Facebook and follow on Twitter @RealBeanz.
About Cascadia Managing Brands
Cascadia Managing Brands is a leading consumer packaged goods brand management firm with deep expertise across all key areas of the food and beverage business including planning, sales, marketing, training, finance, operations, logistics and general management. Together they have over 70 years of beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint and many more. Together Cascadia has over 70 years of beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint and many more. For more information please visit www.cascadiamanagingbrands.com, “like” Cascadia Managing Brands on Facebook and follow on Twitter @CascadiaBrands