Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Nawgan Names Mark Maggio Director of National Sales

Leader in Business Development and Co-Founder of Boulder Potato Chips Joins Global Beverage Company ST. LOUIS, MO (September 22, 2011) – Nawgan Products LLC, the makers of Nawgan, the innovative,…

The Fight For Florida

The Sunshine State matters a lot – and that can drive beverage companies crazy. As one of the nations’s electoral swing states as well as the site of no fewer…

BevNET TV: A Recap of Expo East 2011

With more than 100 beverage-related exhibitors and over 20,000 attendees, Natural Products Expo East returned to Baltimore after a three year stint in Boston. While Expo East lacked the thunderous atmosphere that Expo West enjoyed earlier this year, the show did feature a number of new and innovative beverage companies introducing products in growth categories like tea, coconut water and aloe juice, as well as several rebrands and repackaging efforts - most notably by Honest Tea.

Reed’s, Inc. Expands Distribution Into Michigan

LOS ANGELES, CA–(Marketwire – Sep 27, 2011) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, today announced the launch of its products into…

Coca-Cola Cuts Price on 8-Pack of Mini Cans

ATLANTA, September 22, 2011 – Enjoying little moments of happiness just got easier. Coca-Cola announced today that it will provide a more affordable price point for the popular 7.5 oz.…

RÉVA: The Only 100% Natural Coconut Water Powder

(September 2011) – Maxim / Ajmera, Inc. is pleased to announce a new product line: Réva™ Natural Coconut Water Powder. Réva ™ is  powdered coconut water, designed to mix with…