Reed’s, Inc. Expands Distribution Into Michigan

LOS ANGELES, CA–(Marketwire – Sep 27, 2011) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, today announced the launch of its products into the State of Michigan with Imperial Beverage, a top beer and wine sodas and mixers to the state of Michigan.

Chris Reed, Founder and CEO of Reed’s, Inc., states, ” Were so excited to finally get a chance to be more widely distributed in the state of Michigan. Michigan has a long history of loving ginger ale as the birthplace of Vernor’s Ginger Ale. Vernor’s was started right after the civil war in Michigan. Reed’s uses a brewing process that actually predates Vernor’s. We hope the Michigan marketplace enjoys our authentic handcrafted ginger ales, Reed’s Ginger Brews and our Virgils Root Beer line as well. Imperial Beverage has made a name for themselves as an award winning craft beer and boutique wine supplier in Michigan as well as premium non-alcoholic beverages. They are a great fit for our brands in Michigan.

About Imperial Beverage

Established in 1933, Imperial Beverage is a long standing member of the Michigan distributing scene. Owned by Kalamazoo’s Cekola family, Imperial works to build profit and brand identity in Michigan restaurants and retailers through their selection of fine wines, craft beers, sodas and mixers.

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About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.