Nov 22, 2016Last Updated Nov 22, 2016PepsiCo Acquires KeVita For Undisclosed SumSources close to the deal have put the purchase price at between $200 and $300 million.
Oct 14, 2016Last Updated Oct 15, 2016KeVita/PepsiCo Deal on TrackSources have confirmed that a deal for PepsiCo to acquire KeVita is nearing the end stages, with the larger company paying between $400 and $500 million for…
Oct 6, 2016Last Updated Oct 9, 2016CSPI Sues PepsiCo Over Marketing of Naked JuiceCSPI faults PepsiCo with misrepresenting some Naked products, including the brand’s “Kale Blazer,” by claiming that they “predominantly consist of high-value…
Sep 30, 2016PepsiCo Extends Funding for Senomyx Natural Sweet Taste ProgramUnder the amended and restated agreement, Senomyx granted PepsiCo non-exclusive rights to natural sweeteners and natural flavor ingredients discovered,…
Aug 24, 2016PepsiCo Elects Darren Walker to Board of DirectorsMr. Walker, 56, currently serves as President of the Ford Foundation, the second largest private foundation in the United States, and also chairs the United…
Aug 22, 2016AMP Energy Launches New Tropical Punch Flavor in Limited Edition Can In Partnership with TwitchThe new flavor celebrates the partnership between AMP Energy and Twitch, the world’s leading social video platform and community for gamers.
Aug 19, 2016Last Updated Aug 26, 2016BevNET Podcast Ep. 20: Can Nostalgia Nudge The Needle? (Or, Could Crystal Pepsi Change Your Life?)The return of Crystal Pepsi came with a few updated graphics, but it’s clear that PepsiCo is aiming for nostalgic appeal. In this podcast, we discuss what, if…
Aug 17, 2016Last Updated Aug 17, 2016Press Clips: PepsiCo’s Stubborn on Soda; BevCos Dot Inc. 5000Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for…
Aug 8, 2016SOBE Launches “#SOBENotSorry” Campaign, Introduces Midnight Mojito and En Fuego FlavorsThe #SOBENotSorry National Sampling Tour kicked off in June and will make stops in various cities throughout the summer.
Aug 5, 2016Stubborn Soda Launches Nationwide, Announces Partnership with Robert Kirkman and Skybound EntertainmentEach 12 oz. glass bottle of STUBBORN SODA will contain 90 to 100 calories and is made with Fair Trade Certified Cane Sugar and Stevia.
Jun 29, 2016Pepsi Announces Limited-Time Return of Crystal PepsiBeginning July 11 in Canada and August 8 in the U.S., 20-ounce bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested…
May 24, 2016Last Updated May 24, 2016Press Clips: N.Y. Beverage Companies Battle Over Use of “Saratoga”, Trian Partners Unloads Stake in PepsiCoSaratoga Spring Water Company has filed a petition to cancel the trademarked name of Saratoga Juice Bar claiming that its use of the word “Saratoga” could…
May 17, 2016AMP Energy and Twitch Announce Gaming PartnershipThe program features a national fan and broadcaster sweepstakes, a new website, limited-edition gear and co-branded AMP Energy + Twitch cans, marking the first…
May 3, 2016Pepsi Announces Components of Global #PepsiMoji CampaignUsing the proprietary designs, depicting both globally relevant and locally significant imagery, the immersive campaign connects cola lovers around the world…
