SOBE Launches “#SOBENotSorry” Campaign, Introduces Midnight Mojito and En Fuego Flavors

396137PURCHASE, N.Y., Aug. 8, 2016 /PRNewswire/ — SOBE is turning 21 this year and launching the “#SOBENotSorry” campaign, a celebration of its 21st birthday, and releasing two new, unique, refreshingly bold flavors – Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade). SOBE’s 21st birthday celebration with Charli XCX in partnership with Elite Daily will be held at theSLS Las Vegas Hotel & Casino on Saturday, September 3 over Labor Day weekend.

“SOBE is a brand with a great legacy and we’re excited to celebrate 21 years of delicious, unique concoctions and bold flavors. With the launch of the ‘#SOBENotSorry’ campaign, we’re marking the occasion in a big way with the help of Charli XCX at our 21st birthday bash in Las Vegas and the launch of two new flavors for all the adventure seekers out there,” said Christine Ngo Isaac, SOBE Brand Lead. “These new flavors, Midnight Mojito and En Fuego, taste amazing, have less calories and sugar per serving and are packed with Vitamin C.”

“I’m really excited to be coming to Vegas to play for SOBE,” said Charli XCX. “I can’t wait to party with everyone and try all the new flavours! See you guys there.”

Emily Ingram, Publisher, Elite Daily said “ is delighted to partner with SOBE on its 21st birthday with Charli XCX at the SLS Las Vegas. Americans have enjoyed SOBE for 21 years and we’re honored to celebrate this milestone event with them.”

Want to Celebrate SOBE‘s 21st Birthday at SLS Las Vegas with Charli XCX?

Through mid-August, fans can show us how they are celebrating SOBE turning the big 2-1 by entering into a national sweepstakes for a chance to win one of 10 SOBE prize packs or a Grand Prize trip to the SOBE 21st Birthday Party at the SLS Las Vegas over Labor Day weekend:

  • Visit: Visit the SOBE Sweepstakes website to learn the official rules of the # SOBENotSorry national sweepstakes.
  • Tag: Take a photo of yourself with any SOBE ELIXIR® or SOBE Tea product and post the photo on your personal Instagram account with hashtags # SOBENotSorry and #SLSLasVegasSweepstakes.
  • Win: You could win a trip to SOBE’s 21st Birthday Party at the SLS in Las Vegas and other cool SOBE prize packs.

Fans can also visit this link to RSVP for the free #SOBENotSorry 21st Birthday bash!

Introducing Midnight Mojito and En Fuego

SOBE recently introduced two new, delicious flavors to the brand’s lineup. Midnight Mojito features blackberry flavor twirled with the taste of refreshing mint, and En Fuego gives you refreshing lime flavor paired with a little bit of heat – it is seriously caliente! Both products are like nothing you’ve ever tasted and are now available at retailers nationwide.

Revamped Website with Brand New Graphics and Drink Recipes

With the launch of its “#SOBENotSorry” campaign, SOBE has revamped its website – – highlighting bold new graphics and the return of the brand’s ‘fantasy names,’ including fan favorites Morning Patrol (Strawberry Banana) and Lizz Blizz (Piña Colada). Brand new drink concoctions are also available on the website for the experimental mixologist in you.

#SOBENotSorry National Sampling Tour

The # SOBENotSorry National Sampling Tour kicked off in June and will make stops in various cities throughout the summer. The tour will include sampling of the two new flavors and the full lineup of SOBE products, interactive games, such as a Roulette Wheel and giant SOBE Pong, and more.

For # SOBENotSorry tour stops and official sweepstakes rules, visit the new SoBe website at and join the conversation using # SOBENotSorry on Facebook, Twitter and Instagram.

About SoBe

SOBE®’s story began in 1995, when our founders dreamt up a flavorful concoction inspired by the sun-drenched beaches and laidback vibes of South Beach, Florida. Unapologetically bold and wickedly tasty, SOBE® ELIXIR and Tea beverages are refreshing and delight the taste buds with an insane rush of flavor. Enjoyed on their own or expertly remixed, SOBE products aren’t for the faint of heart. Our crazy concoctions cater to all the daredevils and the adventure seekers out there. So go ahead and Ride The Wild!

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

About SLS Las Vegas

®SLS Las Vegas®, a Tribute Portfolio Resort, is an all-encompassing resort and casino with more than 1,600 guest rooms and suites in three distinctive towers, 80,000 square feet of flexible meeting space and a collection of acclaimed restaurant and nightlife brands. SLS offers an impressive selection of dining concepts including Bazaar Meat by José Andrés™; Katsuya; Cleo®; Umami Burger, Beer Garden & Sports Book; 800 Degrees Neapolitan Pizzeria; Northside Café™ and The Perq™. The resort is also home to multiple nightlife and entertainment offerings including Hollywood favorite, The Sayers Club®; the edgy and sophisticated nightclub, Foxtail®; and the intimate, live entertainment venue, The Foundry. SLS Las Vegas also hosts the luxurious Ciel Spa® and a sports book operated by global gaming leader, William Hill. For more information about SLS Las Vegas®, please visit and stay connected on Facebook, Twitter, and Instagram.

About Elite Daily

Elite Daily is the voice of Generation Y. It has newsrooms and commercial operations in both New York and Los Angeles and a contributor network of over 7,000 people across the globe. In June, according to comScore, Elite Daily had 25 million unique visitors, of which 17 million were millennials. Elite Daily maintains the highest millennial composition UV Index out of the entire competitive set (67% of audience that is millennial). Combined, Elite Daily and its sister publication reach one in two American millennials.