PURCHASE, N.Y., August 22, 2016 — AMP Energy® is proud to announce a new, great tasting Tropical Punch flavor to its robust and flavorful energy drink portfolio. The new flavor celebrates the partnership between AMP Energy and Twitch, the world’s leading social video platform and community for gamers.
The new Tropical Punch flavor will be available exclusively at participating 7-Eleven® stores across the country beginning August 22, in eye-popping, co-branded Twitch cans featuring the iconic Twitch purple color. The launch of the new flavor celebrates the continued partnership between AMP and Twitch while highlighting AMP’s commitment to the gaming world. The new Tropical Punch flavor marks the third co-branded can between the two companies.
This past May, AMP and Twitch first announced their partnership by conducting a national fan and broadcaster sweepstakes encouraging users to purchase the Twitch-branded AMP cans and upload to Facebook and Instagram using the hashtag #AMPLevelUpSweepstakes. Once uploaded, users were entered for a chance to win a trip to TwitchCon 2016 and exclusive co-branded gear. This partnership marked the first time the iconic Twitch logo has ever been used on any non-gaming retail product.
“AMP Energy is excited to launch yet another great tasting energy drink – the new Tropical Punch flavor in a Twitch purple, co-branded can, taking our commitment to the eSports world one step further,” said Sonika Patel, senior manager, marketing, AMP Energy. “AMP is dedicated to bringing forth the best flavor options so fans and gamers can enjoy the great taste of their energy drinks while they fuel up.”
AMPEnergy.com/Twitch AMP Energy and Twitch launched a co-branded website—AMPEnergy.com/Twitch—which features exclusive content and custom AMP Energy commercials by Twitch influencers such as Anna Prosser, Jordan “Soma” Tayor and Mike Ross. For more information and official program rules, visit AMPEnergy.com/Twitch and join the conversation @AMPEnergy @Twitch #AMPLevelUp.
About AMP Energy At AMP Energy, we believe that energy drinks should taste great. They should energize your taste buds as well as your body. For us, flavor isn’t an afterthought. It’s just as important as the energy itself. AMP Energy—the Energy You Need, Flavors You Crave. For more information, check
About Twitch Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. Twitch also features Twitch Creative, a category devoted to artists and the creative process. For more information about Twitch, visit the official website and blog.
About PepsiCo PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose—our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.