This Time, CSDs Drive Industry Sales in C-Stores

While much of the industry’s strength in the channel can be attributed to sequential improvements by energy drinks and teas, let’s not forget about CSDs.

Pepsi Goes Mid-Calorie Once More, This Time with Stevia

About a month after the Coca-Cola Co. brought Coke Life, a cola made with a blend of stevia and sugar to the U.S. market, Pepsi has responded with a similarly formulated product.

Nielsen Numbers: Led by Coke, CSD Sales Remain on a Rebound

In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke” campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.

PepsiCo Foundation Supports Latino Youth Leadership Development

The Congressional Hispanic Caucus Institute (CHCI) proudly announced today a $2.5 million grant from the PepsiCo Foundation to further its mission of educating and training the next generation of Latino leaders.

Press Clips: A View of the Beverage Landscape

As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.

Press Clips: PepsiCo Tries Cashew Apples

PepsiCo thinks juice from cashew apples, sourced in India, could work as a nice substitute for more common juice ingredients, according to The New York Times.

At Last, CSDs Record Positive Sales Figures

It feels kinda funny to write, but here goes: the carbonated soft drink (CSD) category recorded a positive four-week growth period in sales. It’s the first time that’s happened in more than a year.

Pepsi and Complex Media to Support Emerging Musicians

Today, Pepsi announced a dynamic new platform in partnership with Complex Media that supports some of today’s leading emerging artists, Pepsi Pulse Artist Spotlight.

Press Clips: Smaller Cans, Bigger Profits

As carbonated soft drink sales continue to decline, the cola giants have benefitted from a self-enacted compromise: smaller cans.

Vitaminwater Revives Original Formula

Less than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.


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