@@img1PURCHASE, NY – May 14, 2007 – Mountain Dew today announced that it’s partnering with DreamWorks Pictures and Paramount Pictures for a unique promotion in conjunction with the July 4 release of the highly-anticipated live-action film “TRANSFORMERS.” The “Transform Your Summer” online promotion will award more than 150,000 prizes, which have a total value of […]
PLANO, Texas, May 4 – As of yesterday, less than one week after launching the Diet 7UP Taste Challenge, more than 70,000 consumers have requested a Diet 7UP Taste Challenge Kit at http://www.7up.com! And, once the limited supply of Taste Challenge Kits runs out, Diet 7UP will offer a coupon for a free 2 Liter […]
March 15, 2007 Q. On its label, Gatorade A.M., a new sports drink, says it “helps put back the fluids and energy you lose during a full night’s sleep.” Should we lie awake and fret about sleep draining our reserves? A. Craig Horswill, principal scientist at the Gatorade Sports Science Institute in Barrington, says people […]
@@img1PURCHASE, NY – February 22, 2007 – Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in […]
PURCHASE, NY January 30, 2007 – The country’s biggest sporting event will feature two of the country’s most popular beverage brands as Pepsi and Sierra Mist share the spotlight on Super Bowl XLI, February 4 on CBS. Pepsi-Cola will present the Super Bowl Halftime Show starring superstar Prince and Sierra Mist will debut three new […]
@@img1PURCHASE, N.Y. – Jan 23, 2007 – Aquafina, the number one brand of bottled water in the U.S., is bringing the water category to life with the launch of Aquafina Alive – a low calorie, vitamin-enhanced water beverage. Available in three refreshing flavor combinations – Berry Pomegranate, Peach Mango and Orange Lime – Aquafina Alive […]
PURCHASE, NY – January 12, 2007 – Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before. Pepsi will connect with consumers via a global brand restyle – a 360-degree marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online. The […]
@@img1PURCHASE, N.Y., January 11, 2007 – During the nation’s most-watched TV event, football fans will have the chance to win a one-of-a-kind Super Bowl edition Pepsi can and tickets to the biggest game of the year – for life. The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from […]
GREENWICH, CT – November 21 – North Castle Partners announced today a definitive agreement to sell Azusa, California-based Naked Juice Company, a leader in the fast growing super premium juice category, to PepsiCo (NYSE:PEP). This transaction marks the third investment exit for North Castle Partners, a leading private equity firm focused exclusively on consumer businesses […]
BOULDER, Colo., Sept. 26 /PRNewswire-FirstCall/ — PepsiCo, Inc. has acquired IZZE Beverage Company, maker of all-natural, sparkling fruit juices. The agreement was announced today at a company-wide meeting at IZZE’s headquarters in Boulder, Colo. @@img1IZZE is an up-and-coming brand in the rapidly expanding market for better- for-you beverages. Founded in 2002, the company has built […]
PURCHASE, N.Y., Aug. 14 /PRNewswire-FirstCall/ — PepsiCo announced today that Steve Reinemund, 58, Chairman and CEO, will retire next May. “After 22 years with PepsiCo, more than five of them as Chairman and CEO, I have decided that my family is entitled to more time from me than the responsibilities and obligations of continuing as […]
@@img1Diet Pepsi Provides A Solution: Introducing Jazz®, A New Line Of Indulgent Zero-Calorie Colas PURCHASE, NY – July 20, 2006 – It’s no secret that calorie counting is popular among Americans. According to the National Indulgences Survey, recently commissioned by Pepsi-Cola North America, adults in this country are watching their waistlines at the expense of […]
PURCHASE, N.Y., July 20 /PRNewswire-FirstCall/ — The following statement is being issued by PepsiCo Chairman and CEO Steve Reinemund: Since its founding in 1998, the Pepsi Bottling Group (PBG) has been and remains one of PepsiCo’s most trusted and valued partners. The same sentiment applies to the company’s seasoned management team, many of whom devoted […]
@@img1LAKEVILLE, MA and PURCHASE, NY – July 13, 2006 – Ocean Spray and PepsiCo today announced a long-term strategic alliance in which Pepsi-Cola North America will market, bottle and distribute single-serve cranberry juice products in the U.S. and Canada under the Ocean Spray name. The agreement also includes opportunities for the development of new product […]
