Bottled Water Comes to Life – Introducing Aquafina Alive


@@img1PURCHASE, N.Y. – Jan 23, 2007 – Aquafina, the number one brand of bottled water in the U.S., is bringing the water category to life with the launch of Aquafina Alive – a low calorie, vitamin-enhanced water beverage. Available in three refreshing flavor combinations – Berry Pomegranate, Peach Mango and Orange Lime – Aquafina Alive hits shelves
nationwide this month.

Aquafina Alive, made with a splash of fruit juice, is a good source of Vitamin E, Vitamin B6, Vitamin B12 and Niacin. Every eight-ounce serving has only ten calories and provides 10% of the Daily Value of each of these important nutrients.

“Consumers have told us that they’re looking for simple things they can do for their health,” said Ahad Afridi, vice president, Aquafina.
“Aquafina Alive provides the benefits they seek. It tastes great, is enhanced with vitamins, yet low in calories, making it an easy way for consumers to replenish, hydrate and feel their best.”

Aquafina Alive will be available in 20-oz plastic bottles and 16.9-oz six packs in grocery and convenience stores nationwide.

About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America ( is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Ben & Jerry’s MilkShakes, Dole and Ocean Spray single-serve juices, Tropicana Juice Drinks, IZZE and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.