People Moves: Jones Soda Names Mark Murray as CEO; Aqua ViTea Builds Out C-Suite

Jones Soda has named Mark Murray as its permanent president and CEO; Vermont-based kombucha maker Aqua ViTea announced an expansion of its leadership team with three new additions to its c-suite; Soylent co-founder Rob Rhinehart has stepped down as chairman of the company’s board of directors.

Aqua ViTea Kombucha Announces National Partnership With Acosta

Aqua ViTea, the largest kombucha brand on the East Coast, is today announcing a partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods industry, to expand its retail presence across the United States.

Aqua ViTea Launches Organic Pineapple Lemonade Kombucha

Aqua ViTea is launching Pineapple Lemonade Kombucha, a refreshing, non-alcoholic, premium alternative to unhealthy soda and sports drinks. Sweet and tangy Pineapple Lemonade, the Vermont beverage maker’s 11th non-alcoholic Kombucha flavor, is organic, low-calorie, and gluten-free.

Shirazi Distribution Looks Locally to Build Beverage Business

In emphasizing strong customer service and close relationships with local brands, Boston-based Shirazi Distributing has grown from a small one-truck operation to an established supplier to restaurants, coffee shops and independent stores.

Aqua ViTea Launches New Kombucha Fountain With Ripe Juice, Plus Vodka

In July, the Vermont-based kombucha brewery debuted Aqua Vodka, an organic vodka made from a distillate created in the kombucha production process, as well as a new self-service draft program that allows users to flavor kombucha with an assortment of cold-pressed juices from Ripe Craft Juice.

Aqua ViTea Expands Operations to Middlebury Production Facility

During the company’s tenure in Bristol, Aqua ViTea experienced 75 percent growth annually and transitioned away from self-distribution, allowing for deeper market saturation throughout the Northeast and Mid-Atlantic States.