In a video interview recorded at the NACS 2017 show in Chicago, the Vultaggio brothers Wesley, who also serves as the company’s chief creative officer, and Spencer, AriZona’s chief marketing officer, joined BevNET assistant editor Martin Caballero to discuss how the brand’s identity is evolving towards new categories, use occasions and consumer types. The brothers spoke about AriZona’s pivot towards premium beverage offerings, including its premium Good Brew iced tea line and the brand’s new sparkling mineral water.