Skip to main content
Bai Bubbles logo

Brand News

Sep 17, 2018Last Updated Sep 17, 2018People Moves: Protein2O Hires New CFO; Shifts at BaiBai Executives Repositioned Under KDP; Protein2O Hires Brian Douglas as CFO; Andrew Steele Joins BodyArmor; Soylent Names New CFO, VP of Digital Acquisition,…Oct 23, 2017Last Updated Oct 24, 2017NACS 2017: Coffee, Energy Drinks Highlighted in New ProductsThough convenience store traffic has dipped in 2017, you couldn’t tell from looking around the packed floor at this year’s National Association of Convenience…Sep 15, 2017Last Updated Sep 19, 2017Taste Radio Ep. 75: Grandy Oats’ Founders on Why Authenticity Matters; The Evolution of Plant-Based “Meat”Taste Radio Ep. 75 features an interview with Aaron Anker and Nat Peirce, who are the co-founders of organic granola maker Grandy Oats. We also explore the…Aug 16, 2017Last Updated Dec 29, 2017Press Clips: Coke Offers $1M for Sweetener InnovationsCoca-Cola offers $1 million for new artificial sweetener innovations; Soda tax thwacks Chicago’s suburbs; Will Smith plugs JUST Water on James Corden’s…Jul 27, 2017Last Updated Dec 27, 2017Bai Acquisition Still Settling for DPSGDPSG spent $40 million in expenses for Bai during the spring, the company reported, half of which went toward marketing. An additional $49 million spent toward…Jun 22, 2017Last Updated Dec 27, 2017Lain Hancock Named New Bai CEOParent company Dr Pepper Snapple Group (DPS) did not cite a reason or provide any further details regarding Ben Weiss’s departure from the brand he founded in…Jun 21, 2017Last Updated Dec 27, 2017Ben Weiss Departs as Bai CEOBevNET has learned that Bai Brands founder and CEO Ben Weiss has left the company. Although sources close to the company confirmed to BevNET that Weiss has…Jun 2, 2017Last Updated Dec 27, 2017Press Clips: Bai Creative Moves In-House, Fake RC Cola Tweet Goes ViralBai CMO Michael Simon discusses the company’s decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes…May 23, 2017Last Updated Dec 11, 2017Wells Fargo: Bai Outlook Optimistic Despite Lowered ExpectationsInvestors have sought more details about DPSG’s revised growth plan for Bai and on whether its management team can deliver on high expectations. On Tuesday, a…Apr 26, 2017Last Updated Dec 11, 2017Dr Pepper Snapple Group: Bai Marks ‘An Important Shift’ for PortfolioBai, which DPSG acquired for $1.7 billion in November, saw 80 percent volume growth over the quarter. While the company is optimistic for Bai’s flagship brand…Mar 29, 2017Last Updated Nov 22, 2017CB Insights: Investors Still Drooling Over Disruptive BrandsZoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and…Feb 8, 2017Last Updated Nov 22, 2017POM Sues Bai Over “Super Tea” TrademarkA cursory search of U.S. trademark registration records indicates that both companies may indeed have reasonable arguments to present with regard to their…Nov 22, 2016Last Updated Nov 23, 2016Dr Pepper Snapple Group to Acquire Bai for $1.7 BillionIn an investor call held this morning, DPS president and CEO Larry Young said that the company is “excited to see this team continue the breakthrough and…Oct 27, 2016Last Updated Oct 27, 2016DPSG Sees Rising Profits in Q3 Earnings Report; Is Bai Deal Near?Dr Pepper Snapple Group (DPSG) reported Q3 revenues of $1.68 billion in its quarterly financial results summary released Thursday morning, topping analysts’…