BIOLYTE is sporting a fresh new look. The medical-grade hydration beverage brand this Spring introduced an updated package design, intended to help drive trial in retail and better reflect modern aesthetic trends in premium brand design.
Backed by new innovation, Rowdy Energy is looking to hit the gas with C-store retailers this summer. The two-year-old brand, co-founded by NASCAR star Kyle Busch and ex-Suja founder Jeff Church, is shoring up its presence in the Midwest and South with a slate of new retail placements, according to an email from the company.
