PURCHASE, NY – October 1, 2007 – Deborah Chastain of Thomasville, Georgia, will be leading the cheers for the No. 24 DuPont/Pepsi Chevrolet on October 7 when Jeff Gordon races in the paint scheme she designed. Earlier this year, Jeff Gordon, together with Pepsi, handed creative control over to the fans by asking consumers to create […]
PURCHASE, NEW YORK, September 7, 2007 – Building on its pioneering, 15-year “total beverage company” strategy, PepsiCo today announced plans to significantly expand its leading non-carbonated portfolio in the U.S. The announcement features unprecedented news behind four of PepsiCo’s mega-brands and further strengthens the company’s partnership with its bottlers, and includes the following: The introduction […]
@@img1 Wednesday, September, 2007 – Caguas, Puerto Rico – Under the slogan“Tómatelo en Serio, Recicla por Puerto Rico, (Take it seriously, recycle for Puerto Rico) PepsiCo and Wal-Mart announced today a major joint effort to promote recycling in Puerto Rico among the general public and schools across the Island. With the participation of non-profit organization “Yo […]
@@img1 PURCHASE, N.Y. – August 13, 2007 – Gamers anxiously awaiting the September 25 launch of Halo 3 will now have the perfect drink to get them ready for play – Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with […]
@@img1PURCHASE, NY – June 2007 – Americans are tired of being tired. According to a new survey commissioned by Diet Pepsi MAX, an invigorating zero-calorie cola with ginseng and more caffeine, 84 percent of Americans* experience a daily “afternoon slump.” They’re also having a tough time being discreet about it. More than half of respondents […]
@@img1PURCHASE, NY – May 15, 2007 – Mountain Dew today announced the launch of Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. The Green Label Art series (www.greenlabelart.com) will be released May through October in select markets. This series marks the first time a carbonated soft […]
@@img1PURCHASE, NY – May 14, 2007 – Mountain Dew today announced that it’s partnering with DreamWorks Pictures and Paramount Pictures for a unique promotion in conjunction with the July 4 release of the highly-anticipated live-action film “TRANSFORMERS.” The “Transform Your Summer” online promotion will award more than 150,000 prizes, which have a total value of […]
PLANO, Texas, May 4 – As of yesterday, less than one week after launching the Diet 7UP Taste Challenge, more than 70,000 consumers have requested a Diet 7UP Taste Challenge Kit at http://www.7up.com! And, once the limited supply of Taste Challenge Kits runs out, Diet 7UP will offer a coupon for a free 2 Liter […]
March 15, 2007 Q. On its label, Gatorade A.M., a new sports drink, says it “helps put back the fluids and energy you lose during a full night’s sleep.” Should we lie awake and fret about sleep draining our reserves? A. Craig Horswill, principal scientist at the Gatorade Sports Science Institute in Barrington, says people […]
@@img1PURCHASE, NY – February 22, 2007 – Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in […]
PURCHASE, NY January 30, 2007 – The country’s biggest sporting event will feature two of the country’s most popular beverage brands as Pepsi and Sierra Mist share the spotlight on Super Bowl XLI, February 4 on CBS. Pepsi-Cola will present the Super Bowl Halftime Show starring superstar Prince and Sierra Mist will debut three new […]
@@img1PURCHASE, N.Y. – Jan 23, 2007 – Aquafina, the number one brand of bottled water in the U.S., is bringing the water category to life with the launch of Aquafina Alive – a low calorie, vitamin-enhanced water beverage. Available in three refreshing flavor combinations – Berry Pomegranate, Peach Mango and Orange Lime – Aquafina Alive […]
PURCHASE, NY – January 12, 2007 – Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before. Pepsi will connect with consumers via a global brand restyle – a 360-degree marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online. The […]
@@img1PURCHASE, N.Y., January 11, 2007 – During the nation’s most-watched TV event, football fans will have the chance to win a one-of-a-kind Super Bowl edition Pepsi can and tickets to the biggest game of the year – for life. The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from […]
