@@img1SoBe “Tsunami”, which is a product that was designed using a surfing theme, has recently come into the spotlight because of the tragic events in Southeast Asia. When asked whether the product was being discontinued, SoBe provided us with an official response from PepsiCo: “The overwhelming and tragic devastation caused by tsunamis in Southeast Asia […]
(Note: This article also ran in the January/February issue of Beverage Spectrum Magazine) Two thousand and four was an interesting year for the soft-drink industry. Low-carb diets, energy drinks, consolidation and rising material costs were some of the major themes of the year. At BevNET.com, we saw more than 300 new products in 2004, ranging […]
AVAILABLE VIA SWEEPSTAKES AT PEPSIEDGE.COM Or Win Tickets to the Season Finale of the Hit Show @@img1PURCHASE, N.Y. – November 29, 2004 – Pepsi is offering one lucky person the chance to win two tickets to the season finale of NBC’s “The Apprentice” by entering an online sweepstakes at www.pepsiedge.com. As announced in a special […]
PURCHASE, N.Y. (November 4, 2004) – This week, Pepsi kicks off the holiday season with the launch of Pepsi Holiday Spice, a festive addition to Pepsi’s beverage portfolio that adds a hint of traditional holiday spicy flavors to the great taste of Pepsi-Cola. @@img1 Available in 20-ounce bottles, two-liter bottles and 12 packs of 12-ounce […]
@@img1 PURCHASE, N.Y., November 1, 2004 – The “shockingly refreshing” lemon-lime taste and formula are the same, only the name has changed. In an effort to help consumers identify it as a soft drink free of sugar, calories, carbs and caffeine, the beverage formerly known as Diet Sierra Mist becomes Sierra Mist Free on packaging […]
Purchase, NY, – Longtime metro-New York-area Pepsi bottler Harold A. Honickman, chairman of Pepsi-Cola and National Brand Beverages, last night received a Lifetime Achievement Award from Pepsi-Cola North America (PCNA). Recognizing his outstanding career, community involvement and spirit of innovation, the award was presented by Donald M. Kendall, co-founder and chairman emeritus of PepsiCo, during […]
Consumers Ask, 7 UP Listens UP; Introducing a New Breakthrough Beverage — Combining the Great Taste of 7 UP With Real Fruit Juice, Calcium, Vitamin C, and a Refreshing Berry Flavor… 7 UP PLUSIntroducing a New Breakthrough Beverage — Combining the Great Taste of 7 UP With Real Fruit Juice, Calcium, Vitamin C, and a […]
PURCHASE, N.Y. – August 5, 2004 – Capitalizing on the success of its first limited-time soft-drink offering, Mountain Dew LiveWire, Pepsi-Cola North America today announced that it will launch two new soft drinks this year for brief, “in-and-out” plays. The first, Mountain Dew Pitch Black, will launch in late August and stay on store shelves […]
PepsiCo (NYSE: PEP) today announced that its second quarter 2004 earnings conference call with financial analysts and investors will be webcast live over the internet on Thursday, July 15, from 11:00 a.m. (ET) to 12:00 noon. PepsiCo will issue its complete financial results before the stock market opens that morning. The live audio webcast will […]
PURCHASE, N.Y. – May 24, 2004 – Pepsi-Cola North America today announced that its new cola with half the sugar, carbs and calories of regular colas will begin hitting store shelves nationwide in mid-June. This first phase of the introduction will include 20-ounce bottles and six packs of 12-ounce cans. Later this summer – closer […]
New York, April 1, 2004 – PepsiCo and the National Football League announced today they have reached an agreement in principle to extend through the 2011 season their strategic sponsorship that began in 2002. The current agreement was set to expire after the 2006 season. PepsiCo will continue to have rights to all NFL trademarks, […]
PURCHASE, N.Y. – March 22, 2004 – The spark is back. Due to an overwhelmingly positive response from consumers, Pepsi-Cola North America (PCNA) is bringing Mountain Dew LiveWire back to store shelves nationwide beginning this week. It will remain in market through August. @@img1 Mountain Dew LiveWire – the unmistakable flavor of Mountain Dew with […]
@@img1 Pepsi-Cola North America today announced at its national bottlers convention in Las Vegas that it will launch Pepsi Edge, the first full-flavored cola with 50% less sugar, carbohydrates and calories than regular colas. Pepsi Edge delivers its full-flavored cola taste through a unique blend of Splenda (sucralose) and high fructose corn syrup. The national […]
There will be five new commercials for Pepsi and Sierra Mist on Super Bowl XXXVIII. The spots, airing in the first, second and third quarters over a total of three minutes, will mark the 19th straight year that PCNA has advertised in the big game. The descriptions below offer a snapshot of what viewers can […]
