Cheerwine

The “Betcha Can’t Not Smile” integrated-marketing campaign was created by The Padgett Smith Project in Charleston, S.C.

Limited supplies of the Cheerwine Holiday Punch are available only in North and South Carolina at select retail locations including Bi-Lo, Winn-Dixie, Circle K, Food Lion, Harris Teeter, Lowes Foods, Walmart and other retail outlets.

NBBQA and Cheerwine will join together for several promotional and awareness campaigns throughout the year, from events to online marketing, including a locator app that directs users to nearby Cheerwine and BBQ.

The Avett Brothers’ “Legendary Giveback 4” concert will take place at The Tennessee Theatre in Knoxville on Dec. 4, 2015, and will also live stream for people across the country.

After uncovering the “hidden gems” across 7 states and 26 cities, Cheerwine has “popped the top” on an eight-episode docu-series that will be available on multiple video on-demand platforms starting Oct. 1st, 2015.

Starting this spring, Cheerwine’s “Local Legends, National Treasures” effort will recognize the “gems” found in every community large and small across this country.

The punch can be served chilled directly from the bottle or poured into a punchbowl and garnished with fruit or sherbet for serving.

Legendary Giveback 3, the highly anticipated cause-driven concert created by iconic soft drink brand Cheerwine and folk-rock Americana band The Avett Brothers, will be held Saturday, Dec. 13, 2014, at 9 p.m. at the House of Blues Myrtle Beach in North Myrtle Beach, S.C.

Legendary soft drink brand Cheerwine® is joining forces again with folk-rock Americana band The Avett Brothers to host the third annual Legendary Giveback, an event that’s as much about community service as it is enjoying great music.

Starting June 16, the partnership will expose the popular Cheerwine brand to more than 6.5 million new customers in Alabama, western Georgia and the Florida Panhandle.

SALISBURY, N.C. — Cheerwine®, the legendary soft drink of the South, has taken its southern handshake in a bottle to the Pacific Northwest. In mid-October the company began producing the soft drink known for its one-of-a-kind taste in Olympia, Washington. It’s the first step in bringing Cheerwine to the shelves of retailers in that region. “Cheerwine has made […]

Legends of the South Deliver One Concert, in One Town, for One Night, to Grow Awareness of Giving SALISBURY, NC–(Marketwired – August 12, 2013) –  Cheerwine®, the legendary soft drink of the South, and Grammy nominated indie rockers, The Avett Brothers, have announced the return of the Legendary Giveback™, an evening of music to benefit family-focused […]

Southern Icons to Livestream Concert to Fans Willing to Pledge Time To Their Community SALISBURY, N.C. (July 25, 2012)?Two North Carolina legends are teaming up on October 19th in Charlottesville, Virginia to present a groundbreaking concert that will raise funds for family-aid organizations across the country. The legendary soft drink of the South, Cheerwine, and […]

Florida Native Will Serve Bubbly Cheer Across the South this Summer SALISBURY, N.C., June 4, 2012 /PRNewswire/ — After weeks of public voting, fans have appointed the second annual Miss Cheerwine to spread the Legend of the South in the ultimate summer job. Bria Freed of Fort Myers, Florida has been selected from a pool […]