Brand News
Apr 11, 2016Cheerwine Launches “Betcha Can’t Not Smile” Marketing CampaignThe “Betcha Can’t Not Smile” integrated-marketing campaign was created by The Padgett Smith Project in Charleston, S.C.Dec 8, 2015Cheerwine Brings Back Limited-Edition Holiday PunchLimited supplies of the Cheerwine Holiday Punch are available only in North and South Carolina at select retail locations including Bi-Lo, Winn-Dixie, Circle…
Nov 9, 2015Last Updated Nov 8, 2015Cheerwine Named the Official Soft Drink of the National Barbecue AssociationNBBQA and Cheerwine will join together for several promotional and awareness campaigns throughout the year, from events to online marketing, including a…
Oct 26, 2015Cheerwine and The Avett Brothers Team Up for ‘Legendary Giveback’ Concert and FundraiserThe Avett Brothers’ “Legendary Giveback 4” concert will take place at The Tennessee Theatre in Knoxville on Dec. 4, 2015, and will also live stream for people…Oct 6, 2015Cheerwine Kicks Off ‘The Local Legend Project’ Docu-SeriesAfter uncovering the “hidden gems” across 7 states and 26 cities, Cheerwine has “popped the top” on an eight-episode docu-series that will be available on…
Mar 25, 2015Cheerwine Launches “Local Legends, National Treasures” CampaignStarting this spring, Cheerwine’s “Local Legends, National Treasures” effort will recognize the “gems” found in every community large and small across this…
Nov 10, 2014Cheerwine Introduces Limited-Edition Holiday PunchThe punch can be served chilled directly from the bottle or poured into a punchbowl and garnished with fruit or sherbet for serving.
Oct 6, 2014Cheerwine Partners With Yahoo, Avett Brothers for Cause-Driven ConcertLegendary Giveback 3, the highly anticipated cause-driven concert created by iconic soft drink brand Cheerwine and folk-rock Americana band The Avett Brothers,…Aug 6, 2014Cheerwine Partners With The Avett BrothersLegendary soft drink brand Cheerwine® is joining forces again with folk-rock Americana band The Avett Brothers to host the third annual Legendary Giveback, an…Jun 10, 2014Cheerwine Expands Into Deep South With Buffalo Rock PartnershipStarting June 16, the partnership will expose the popular Cheerwine brand to more than 6.5 million new customers in Alabama, western Georgia and the Florida…Nov 6, 2013Last Updated Nov 6, 2013Cheerwine Secures Distribution in NorthwestSALISBURY, N.C. — Cheerwine®, the legendary soft drink of the South, has taken its southern handshake in a bottle to the Pacific Northwest. In mid-October the…Aug 13, 2013Cheerwine and The Avett Brothers Retake the Stage for the Legendary Giveback IILegends of the South Deliver One Concert, in One Town, for One Night, to Grow Awareness of Giving SALISBURY, NC–(Marketwired – August 12, 2013) – Cheerwine®,…Jul 25, 2012Cheerwine and The Avett Brothers Reveal Legendary GivebackSouthern Icons to Livestream Concert to Fans Willing to Pledge Time To Their Community SALISBURY, N.C. (July 25, 2012)?Two North Carolina legends are teaming…Jun 4, 2012Fan Favorite is Named 2012 Miss CheerwineFlorida Native Will Serve Bubbly Cheer Across the South this Summer SALISBURY, N.C., June 4, 2012 /PRNewswire/ — After weeks of public voting, fans have…