The Avett Brothers Partner With Cheerwine To Present Legendary Giveback Concert

Southern Icons “Band Together” for Great Cause SALISBURY, N.C. (May 16, 2012)—Cheerwine®, the legendary soft drink of the South, is joining forces with North Carolina indie-rockers the Avett Brothers to present the Legendary Giveback concert, an evening that will raise awareness and funds for a number of nonprofit organizations this fall. The two Southern icons […]

The Search for Miss Cheerwine is Back!

Cheerwine Invites Fans to Vote and Help Fill “Legendary” Position SALISBURY, N.C. (January 23, 2012)—Cheerwine, the legendary soft drink of the South, is looking for an effervescent young candidate to fill the shoes of Miss Cheerwine for 2012. One fortunate individual, to be selected by fans, will have the opportunity to serve as an ambassador […]

A match made in.N.C.! Cheerwine and Krispy Kreme launch one-of-a-kind doughnut in the Carolinas

SALISBURY, N.C. (June 30, 2010) – For the first time, Carolinians who love Cheerwine and Krispy Kreme can enjoy their favorite treats as one when the North Carolina-born brands debut “Cheerwine Kreme Filled Doughnuts” this coming July. The doughnut will only be available for a limited time in select North Carolina and South Carolina grocery […]

Raleigh residents can more easily chill with Cheerwine thanks to Pepsi Bottling Ventures LLC

SALISBURY, N.C. (Feb. 16, 2010) – Cheerwine, the unique, sparkling soft drink, has not only recently grown into new cities, but is now also increasing the depth and breadth of its distribution throughout its home state. Thanks to a new partnership with Pepsi Bottling Ventures LLC (PBV), Cheerwine’s fans in Raleigh will find it easier […]

Cheerwine Partners with Pepsi Bottling Ventures LLC and Expands into Delmarva

SALISBURY, N.C. (Nov. 12, 2009) – Cheerwine, the iconic, unique, sparkling soft drink, has continued to expand upward, downward and westward from its hometown of Salisbury, N.C. over the last several decades – this time landing north in another Salisbury.in Maryland. Beginning in November, Delmarva residents will find it easy to kick back and relax […]

Cheerwine to help the country ‘chill out’ with new multi-touch digital, ad campaign

Salisbury, N.C. (April 14, 2009) – Cheerwine, the iconic, unique sparkling soft drink from North Carolina, is unveiling an entire integrated experience with a fully interactive Web site and print, broadcast, online and outdoor advertisements. The 92-year-old, family-owned brand partnered with marketing, Web and non-traditional media experts to develop its campaign. The launch follows Cheerwine’s […]

Cheerwine Sweetens Up Valentine’s Day in the Big Apple

SALISBURY, N.C. (February 6, 2008) – This Valentine’s Day, New Yorkers may find themselves asking Cheerwine to “Be Mine.” Cheerwine, North Carolina‘s original cherry different soft drink, will spread its cheer in the Big Apple as part of a multi-day promotional event at Bloomingdale’s. The iconic southern brand has been selected by Bloomingdale’s to help […]

Something to Cheer About: Cheerwine’s 90th Anniversary Celebration; Salisbury to Host Cheerwine Celebration on May 19

Cheerwine, North Carolina’s original cherry different soft drink, will celebrate its 90thanniversary on May 19 by hosting a celebration in downtown Salisbury, home to Cheerwine. The event will be held on Easy Street in the heart of the 200 block, just off N. Main Street, from 1 – 6 p.m. and will include local entertainment, […]

Cheerwine Soft Drink Unveils Custom-Molded Glass Bottle at InterBev in Atlanta

@@img1 ATLANTA — Cheerwine soft drink, which has quenched the thirst of consumers throughout the Southeast for 85 years with a unique cherry taste, rich burgundy color and bubbly effervescence, is bringing back the custom-molded glass bottle packaging used for more than 30 years to bottle regular Cheerwine. The twelve-ounce glass bottle with the oval […]


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