Cheerwine Partners With Yahoo, Avett Brothers for Cause-Driven Concert

Cheerwine_Logo-canNORTH MYRTLE BEACH, S.C. — Legendary Giveback 3, the highly anticipated cause-driven concert created by iconic soft drink brand Cheerwine and folk-rock Americana band The Avett Brothers, will be held Saturday, Dec. 13, 2014, at 9 p.m. at the House of Blues Myrtle Beach in North Myrtle Beach, S.C.

The high-profile event will also be live-streamed on Yahoo Live, one of 365 concerts to stream over a 12-month period featuring global superstars and emerging artists across genres from rock to pop, hip hop to electronic. Fans will also have the freedom to stream the Legendary Giveback 3 concert wherever they are with the Yahoo Screen app on iOS, Android, mobile Web, desktop and Smart TV platforms including Apple TV, Roku and Xbox 360.

As in previous years, the focal point for this night of music is on giving back. Proceeds from this year’s event will benefit Kids First of the Carolinas, a grassroots community organization that helps children and families in need; Lowcountry Food Bank, which aims to end hunger in the coastal region of South Carolina; and St. Jude Children’s Research Hospital®, which leads the way the world understands, treats and defeats childhood cancer and other deadly diseases.

“With this year’s Legendary Giveback streaming on Yahoo Live, which is part of one of the world’s most-visited websites, we are sure to create widespread support for our charity partners,” added Tom Barbitta, senior vice president of marketing and sales for Cheerwine. “While we’re far from being the largest soft drink company in America, our purpose is resolute: to demonstrate that everyone can make a difference – even the little guy.”

Pre-sale tickets will be available exclusively for subscribers to The Avett Brothers email list beginning at noon ET on Tuesday, Oct. 7. To sign up for the email list, Tickets will be available to the general public beginning at noon ET on Friday, Oct. 10, by visiting, or calling the House of Blues Box Office at 843-272-3000.

In the meantime, through Nov. 1 consumers across the country who buy a specially marked two-liter bottle or 12-pack of Cheerwine have a chance to win one of hundreds of great prizes. Two lucky winners will enjoy a viewing party of the Legendary Giveback 3 concert, including food, Cheerwine and autographed merchandise from the band. The grand prize is a Legendary Giveback Experience for four people at the House of Blues in Myrtle Beach, including airfare, hotel accommodations, VIP tickets and commemorative merchandise. To learn more, visit

“This year’s Legendary Giveback should be bigger and better than ever,” said Scott Avett, lead singer and co-founder of The Avett Brothers. “House of Blues is a fantastic venue, and Myrtle Beach will be a great place for our fans to wind down 2014 while helping some great charities raise a lot of money for the new year.”

About The Avett Brothers

Formed in 2001 in Charlotte, N.C., The Avett Brothers are comprised of brothers Scott Avett on banjo and Seth Avett on guitar, along with stand-up bass player Bob Crawford and cellist Joe Kwon. Described as a rootsy amalgam of folk, country, bluegrass, rock and pop — with a jab of punk-style dynamics here and there – the band has released eight studio albums and several EPs, earning critical acclaim including a Grammy nomination and Rolling Stone’s 2009 Artist to Watch. For more information, visit or

About Cheerwine

CHEERWINE: Born in the South. Raised in a Glass.
Launched in 1917 by L.D. Peeler, Cheerwine is a soft drink with a flavor that always surprises. It is an iconic brand from North Carolina. Owned and distributed by the Carolina Beverage Corp. and Cheerwine Bottling Co. in Salisbury, N.C., the 97-year-old company is still privately owned and has been managed by the same founding family for five generations, including current President and CEO Cliff Ritchie. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and on the web at