Brand News
Aug 21, 2026Last Updated Aug 21, 2026New Beverages: Creatine, Protein, Caffeine and Everything In BetweenAll functional ingredients are welcome in this week’s gallery, featuring new creatine-boosted launches from Sportsballer and Magna, protein drinks from Kate…
Aug 19, 2025Last Updated Aug 19, 2025New Adult Non-Alc Entries Challenging Top Brands; Pressure On Price IncreasesThe adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices…
May 22, 2025Last Updated May 21, 2025Reviews: We Have the Hops, Plus De Soi Gets SpicyThis week’s review roundup features a look at new releases from HOP WTR, De Soi, MADPOP and Hoplark.
May 16, 2025Last Updated May 16, 2025New Products: Vitaminwater Refreshes, Campari Goes NA, and Summer Sippers ArriveThe warm weather is here and summer is on the horizon, and with it comes new refreshing sippers from brands like Milo’s, Jordan’s Skinny Mixes and The Ryl…
May 5, 2022Last Updated May 19, 2022Web3 Roundup: Katy Perry’s De Soi Augments Reality; Starbucks Unveils NFT PlansDe Soi, a mocktail brand co-founded by pop star Katy Perry, is partnering with metaverse social app company FlickPlay to give away beverages to consumers who…