Reviews: We Have the Hops, Plus De Soi Gets Spicy
This week’s review roundup features a look at new releases from HOP WTR, De Soi, MADPOP and Hoplark.
De Soi Sparkling Non-Alcoholic Apertif
by De Soi, Inc.
New Products: Vitaminwater Refreshes, Campari Goes NA, and Summer Sippers Arrive
The warm weather is here and summer is on the horizon, and with it comes new refreshing sippers from brands like Milo’s, Jordan’s Skinny Mixes and The Ryl Company. This week’s new products also feature a slew of new non-alcoholic cocktail launches from startups like De Soi and Naked Life to legacy liquor players like Campari. Plus, we look at Vitaminwater’s big refresh.
Web3 Roundup: Katy Perry’s De Soi Augments Reality; Starbucks Unveils NFT Plans
De Soi, a mocktail brand co-founded by pop star Katy Perry, is partnering with metaverse social app company FlickPlay to give away beverages to consumers who collect NFTs while playing the tech company’s augmented reality game; Starbucks unveiled more about its plans to create a “digital third place” during its fiscal Q2 2022 earnings call this week.