The warm weather is here and summer is on the horizon, and with it comes new refreshing sippers from brands like Milo’s, Jordan’s Skinny Mixes and The Ryl Company. This week’s new products also feature a slew of new non-alcoholic cocktail launches from startups like De Soi and Naked Life to legacy liquor players like Campari. Plus, we look at Vitaminwater’s big refresh.
Vitaminwater
The Coca-Cola Company’s Vitaminwater brand is getting a fresh new look as the brand has debuted updated labels across its product line. The rebrand includes the launch of two new flavors: Elevate Blue Raspberry Limeade and Re-Hydrate Zero Sugar Pineapple Dragonfruit. For more information visit www.coca-cola.com/us/en/brands/vitaminwater.
Zarbee’s
Children’s nutrition brand Zarbee’s is adding two new product lines supporting kids’ digestive health and hydration needs with Digestive Care and Regularity Support and Triple Action Hydration Electrolyte Drink offerings. Each product will retail for $18.99 per unit and is available on Amazon ahead of a retail launch in the coming weeks. For more information visit zarbees.com.
Naked Life
Australian non-alc cocktail producer Naked Life is hitting the States with its U.S. launch this week. Available on its website and Amazon for $9.99 per 4-pack, the brand touts Margarita, Mojito, Classic G&T, Cosmo and Negroni Spritz flavors with zero alcohol, added sugar or artificial ingredients. For more information visit drinknakedlife.com.
The Pathfinder
Non-alc brand The Pathfinder is offering up its zero-proof spirit in a 200 mL canned spritz format. Available exclusively through the brand’s website for $19.99 per 4-pack, The Pathfinder Spritz is “bubbly, botanical, and bursting with citrus zest” as well as “bold, bitter and anything but a basic spritz,” according to the company. For more information visit drinkthepathfinder.com.
De Soi
Functional NA apéritif producer De Soi’s latest launch is Haute Margarita, described as a “tart citrus lime jubilee” featuring notes of floral agave and “a sultry jalapeño finish.” Each can also contains adaptogenic mushrooms and L-theanine for a non-intoxicating mood lift. The launch is available online in 4-packs now and will be rolling out Whole Foods, Sprouts, The Vitamin Shoppe, Fresh Thyme, & Jewel Osco stores nationwide throughout May and June. For more information visit drinkdesoi.com.
Milo’s
Sweet tea and lemonade producer Milo’s has two sweet new flavors out ahead of the summer heat: Strawberry Lemonade and Raspberry Lemonade. Each flavor will be available in 20 oz. and Half Gallon bottles and began rolling out to select Southeast grocers on May 12, with Piggly Wiggly and Ingles among the top chains and Walmart scheduled to launch on May 26. For more information visit drinkmilos.com.
Campari
Legacy liqueur producer Campari is embracing the NA trend with its new Crodino Spritz, a zero-proof RTD bitter soda made with aromatics of clove, cardamom, nutmeg, and coriander seeds, along with more than 10 other herbs and spices. It will be sold across California, Texas, Florida, Massachusetts, Illinois, Washington D.C. and Maryland at $14.99 per 4-pack of 175 ml glass bottles. For more information visit camparigroup.com/en/spiritheque/crodino.
Jordan’s Skinny Mixes
Capitalizing on the rise of the “Dirty Soda” trend, Jordan’s Skinny Mixes has introduced a Soda Collection of sugar-free syrups available in Orange Soda, Cherry Cola and Root Beer Float flavors. Each 750 mL bottle retails for $8.99 and makes up to 12 craft sodas. For more information visit skinnymixes.com.
Cafely
Vietnamese coffee brand Cafely is calling its new BanMe blend its “most potent” to date and “a legitimate contender for world’s strongest coffee.” Using a mix of peaberry and robusta beans, the coffee has notes of dark chocolate, toasted almond and black cherry and is available in whole bean and ground varieties. Each bag will retail for an “introductory price” of $21.95 and a regular price of $25.95. For more information visit cafely.com.
Triple
THC beverage maker Triple is adding Pineapple to its variety 12-pack of 12 oz. cans of “high seltzer,” joining Cherry Lemon, Lime and Grapefruit flavors. Made with 3 mg of hemp-derived THC per can, the brand promises a quick 15-20 minute onset after consumption. For more information visit drinktriple.com.
Health-Ade SunSip
Health-Ade is adding a Grape flavor to its SunSip line of prebiotic sodas in 12 oz. cans containing 35 calories and 5 grams of sugar each. Launching online and in Target stores, the new flavor joins Health-Ade’s broader summer line of seasonal flavors like Orange Creamsicle Kombucha. For more information visit health-ade.com.
The Ryl Company
In a collaboration with the Wounded Warrior Project, Ryl Tea has launched a limited edition Rocket Pop flavor made with vitamin C and tea polyphenols. As part of the launch, Ryl Tea is donating $100,000 to the charity, which supports American veterans. For more information visit drinkryl.com.