“Proper hydration is relevant to the fans, but also the drivers. It’s common for drivers to be treated for dehydration right off the track, as we have seen several times this season. Connecting E-hydrate with the demanding world of high-performance auto racing makes so much sense and we’re excited to get behind the entire Derrike Cope team,” stated Peter Evans, Chief Marketing Officer for E-hydrate.
The work was created by Vaughn Juares, E-hydrate’s Executive Creative Director, with spots filmed at Silver Dream Factory by Fortaleza Filmworks and media placed by E-hydrate’s in-house media team.
The product lineup is available now at every Target store nationally and on Target.com.
Peter Evanshas joined as Chief Marketing Officer and Jim Kayser as Chief Sales Officer, on the eve of the company’s national launch in big box retail stores September 1.
