Building up their portfolio of retail partners, Ethan’s, the functional shot company, today announces the retail expansion of their functional shots into more than 1,000 CVS Pharmacy locations and 400 Walmart stores nationwide.
Continuing to evolve the brand and strengthen their customer connections, Ethan’s, the functional shot company, has announced the rebranding of their line of wellness shots, putting function at the forefront of their packaging. Customers can expect to see the new designs in stores now and on the Ethan’s website within the next few weeks.
Since launching in 2017, organic shots maker Ethan’s has built out a portfolio of functional products that includes apple cider vinegar, MCT, and immunity-boosting “fire shots.” So, it was only a matter of time before the company embraced the functionality the shots category is most widely known for: Energy.
The company announced the new four-SKU MCT Shot line last month, including Coffee, Matcha, Orange Cacao, and Turmeric Ginger varieties. Each product uses a base of 8g of MCT oil with added organic ingredients.
Even as products boasting complex flavor profiles enter the beverage market, a simple, pure ingredient experience has everlasting appeal for consumers. Three emerging beverage startups exemplify both the opportunities and challenges of following a single-ingredient strategy.
Episode 68 of the Taste Radio podcast features interviews with Jennie Ripps, the CEO and co-founder of tea-based cocktail mixer and beer brand Owl’s Brew, Pete Speranza, who is a New Business Development Principal with General Mills’ business development and venture capital arm 301INC, and the latest edition of Elevator Talk with Jason Petrou, the founder of Clean Energy Organics.
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