Jun 18, 2026Last Updated Jun 19, 2026Evolution Fresh Locks in Orange Supply Through Mid-2027 Amid Industry ShortagesAmid industry supply chain challenges, Evolution Fresh has secured enough orange supply to maintain uninterrupted production of its cold-pressed orange juice…
May 27, 2026Marketing: Pepsi, Electrolit Celebrate Summer of SoccerPepsi and Electrolit are embracing the summer of soccer with new campaigns launching in partnership with national team players.
Apr 30, 2026Distribution: Drink Weird, BeGOAT Plot NorCal ExpansionIn distribution news, Weird Tea is entering Northern California by partnering with Donaghy Sales as Cómo No targets the Northeast with S.K.I. Beer.
Feb 24, 2026Last Updated Feb 25, 2026Health-Ade Gains Fueling Generous Brands Portfolio GrowthThe kombucha brand is making major strides in discount and travel retailers, while Bolthouse Farms is getting new on-trend product innovation.
Jan 29, 2026Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer…
Jul 23, 2025Last Updated Jul 25, 2025Generous Brands Flexes Cold Chain Comfort With Health-Ade PurchaseGenerous Brands has taken another step towards its goal to be a “chassis for the growth of manufacturing” of fresh, healthy beverages with its acquisition of…
Jul 22, 2025Last Updated Jul 22, 2025Health-Ade Selling to Generous Brands for $500 MillionHealth-Ade’s investors are selling the company to Generous Brands, a portfolio company of private equity firm Butterfly Equity, for approximately $500 million.
Jul 2, 2025Last Updated Jul 11, 2025State Garden Ramps Up Co-Packing Business with Beverage ExpansionState Garden is known for its salad offerings with brands like Olivia’s Organics, but the Massachusetts-based business now wants to position itself as a…
Apr 4, 2025Last Updated Apr 11, 2025Marketing Roundup: Waterloo Goes to Flavortown, Share a Coke ReturnsWaterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice,…
Mar 26, 2025Daily Briefing (Insiders Only): The Other Better-For-You Drink CategoryInnovation around low-sugar, plant-based liquid is seeping into an OG better-for-you drink category, and no, we aren’t talking about “Modern Soda” or energy…
Oct 16, 2024Last Updated Oct 18, 2024Generous Brands Repositions As “Dedicated Beverage Company”Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring…
May 25, 2022Bolthouse Plans Post-Acquisition Retail Push for Evolution FreshFollowing Tuesday’s announcement that it had acquired HPP juice brand Evolution Fresh for an undisclosed sum, Bolthouse Farms said today that it wants to…
Aug 14, 2018Last Updated Aug 17, 2018Taste Radio Ep. 124: Milk Street/America’s Test Kitchen Founder: ‘Nothing is Authentic’… Food Is a ‘River That Keeps Moving’Christopher Kimball, the founder of Milk Street and America’s Test Kitchen, explained his perspective that, at its core, there is nothing “authentic” about…
Aug 8, 2018Last Updated Aug 8, 2018Evolution Fresh Launches Kombucha LineEvolution Fresh, which is owned by Starbucks, has begun the initial rollout for a six-SKU line of organic kombucha at retailers in seven major U.S. cities:…
