Cold-pressed juice pioneer Evolution Fresh unveiled a major packaging revamp and two probiotic-infused sublines at Expo East 2017. The Starbucks-owned brand also announced its commitment to 100 percent organic ingredients and formulations by 2019.
Natural product brands and manufacturers of all sizes and types came from across the country to Baltimore, Md., last week for Natural Products Expo East 2017. From subtle product updates to category-disrupting innovations, this year’s expo, held Sept. 13-16 at the Baltimore Convention Center, gave attendees a chance to see and experience the latest developments in beverage firsthand
As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.
The decision to shutter the stores, which sold freshly prepared juices, snacks and sandwiches on-premise, will allow Starbucks “to sharpen its strategic focus” on Evolution Fresh’s RTD line of cold-pressed, high pressure processed juices, according to a company spokesperson.
Cold-pressed juice brand Evolution Fresh is placing greater emphasis on beverages that can be consumed as snacks and is planning to launch a new line of “Organic Superfoods” smoothies next year, according to president Ryan Ziegelmann.
Ziegelmann, who was named GM in May, has been with Starbucks since 2010, where he started as VP of Finance, Global Marketing, Category and Strategic Pricing.
Juicy news coming out of California: Jeff Hansberry, the president of Starbucks’ Evolution Fresh unit, has taken a new role as president and chief commercial officer of sales and marketing broker Advantage Solutions.
To celebrate, Evolution Fresh is teaming up with leading on-demand delivery service Postmates to deliver free “Green Juice Breaks,” a three-pack of 15.2 fl. oz. cold-pressed, high-pressure processed Sweet Greens and Lemon juices, to customers in 15 select cities across the country.
On Tuesday Evolution Fresh announced its debut in Canada where its juices will be sold in 1,300 Starbucks cafes nationwide.
Evolution Fresh Organic Citrus Matcha and Organic Coconut Matcha are now available in Whole Foods and other natural grocery stores on the West Coast and in select East Coast cities.
Starbucks quietly announced its decision to shutter the Evolution Fresh store in San Francisco as part of a recent press release, one that focuses on the company plans to close its 23 La Boulange bakery cafés.
Evolution Fresh™ Smoothies are made with simple ingredients, including cold-pressed 100 percent real fruit and vegetable juice blended with proprietary Greek nonfat yogurt.
With the start of 2015 and an increasing number of people looking for ways to get vegetables into their diet[1], Evolution Fresh is offering four varieties of cold-pressed, high pressure processed (HPP) green juice that are made from more than a pound of green vegetables, have 10 grams of naturally occurring sugar or less per eight […]
Jeff Hansberry, who played a key role in Starbucks’ 2011 acquisition of Evolution Fresh, is now at the helm of the cold-pressed, high pressure processed juice brand.
