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Jan 11, 2018Last Updated Jan 11, 2018‘High Pressure Certified’ Consumer Seal To Debut This MonthThis month, the Cold Pressure Council (CPC), an industry group focused on supporting and promoting the HPP industry, is launching a seal for use on HPP food…Dec 14, 2017Premium Juice Takes On Sugar ChallengeIn the face of the growing anti-sugar movement, juice brands are responding by refining their offerings and attitudes towards the formulation, marketing and…Oct 3, 2017Last Updated Oct 13, 2017People Moves: Brew Dr. Brings On New TalentBrew Dr. brings on talent from Stumptown; Ocean Spray Cranberries makes new executive position announcements; Scott Lewis leaves VEB for Evolution Fresh; Tom…Sep 20, 2017Last Updated Sep 20, 2017Expo East 2017 Video: Trends and InsightsAs expected, Expo East 2017 was a key showcase for innovative and on-trend product launches in both nascent and established beverage categories. Sorting…Sep 19, 2017Last Updated Sep 20, 2017Expo East 2017 Video: Evolution Fresh Unveils New Look, Probiotic & Plant-Based Protein SublinesCold-pressed juice pioneer Evolution Fresh unveiled a major packaging revamp and two probiotic-infused sublines at Expo East 2017. The Starbucks-owned brand…Sep 18, 2017Last Updated Sep 19, 2017Expo East 2017 RecapNatural product brands and manufacturers of all sizes and types came from across the country to Baltimore, Md., last week for Natural Products Expo East 2017.…May 17, 2017Last Updated Dec 22, 2017Brands See Flavor, Marketing Opportunities in Hybrid DrinksAs simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring…Feb 27, 2017Last Updated Nov 22, 2017Starbucks to Shutter Remaining Evolution Fresh Retail StoresThe decision to shutter the stores, which sold freshly prepared juices, snacks and sandwiches on-premise, will allow Starbucks “to sharpen its strategic focus”…Dec 14, 2016Last Updated Dec 21, 2016Video: Snackable Beverages Are “Center of the Bullseye” For Evolution FreshCold-pressed juice brand Evolution Fresh is placing greater emphasis on beverages that can be consumed as snacks and is planning to launch a new line of…Oct 3, 2016Last Updated Oct 4, 2016People Moves: Ryan Ziegelmann Elevated to GM at Evolution Fresh; Tom Hicks Leaves VEBZiegelmann, who was named GM in May, has been with Starbucks since 2010, where he started as VP of Finance, Global Marketing, Category and Strategic Pricing.Feb 12, 2016Last Updated Feb 12, 2016Hansberry to Depart Evolution Fresh, Named President of Advantage SolutionsJuicy news coming out of California: Jeff Hansberry, the president of Starbucks’ Evolution Fresh unit, has taken a new role as president and chief commercial…Jan 25, 2016Evolution Fresh Declares January 26 National Green Juice DayTo celebrate, Evolution Fresh is teaming up with leading on-demand delivery service Postmates to deliver free “Green Juice Breaks,” a three-pack of 15.2 fl.…Jan 6, 2016Last Updated Jan 6, 2016Evolution Fresh Enters CanadaOn Tuesday Evolution Fresh announced its debut in Canada where its juices will be sold in 1,300 Starbucks cafes nationwide.Sep 21, 2015Evolution Fresh Launches New Green Juices with MatchaEvolution Fresh Organic Citrus Matcha and Organic Coconut Matcha are now available in Whole Foods and other natural grocery stores on the West Coast and in…