Fire Cider (Discontinued)
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Jul 22, 2022Last Updated Jul 22, 2022‘Fire Cider’ Maker Shire City Herbals Shuts DownShire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the…
Mar 2, 2021Last Updated Mar 2, 2021Urban Renaissance: Under New CEO, Shire City Looks Beyond ‘Fire Cider’For new CEO Kim Allardyce, the end result of the trademark dispute over the term “fire cider” has put Shire City in a position to ultimately grow and evolve…Jun 24, 2020Last Updated Jun 24, 2020Shire City Herbals Unveils New Look for Fire CiderShire City Herbals, makers of Fire Cider for over 10 years, is introducing a new look for their range of tonics as they enter their second decade as the only…
Oct 21, 2019Last Updated Oct 21, 2019In the Courtroom: Court Rules ‘Fire Cider’ Generic Term in Shire City LawsuitA Massachusetts court has ruled “fire cider” is a generic term that cannot be trademarked, potentially ending a yearslong legal battle between herbal brand…Mar 4, 2019Last Updated Mar 4, 2019Shire City Herbals to Debut Super Shots at Expo WestShire City Herbals, makers of Fire Cider brand vinegar tonics, will be exhibitors at the 2019 Natural Products Expo West, to be held in Anaheim, California, on…Oct 13, 2017Last Updated Oct 13, 2017Shire City Herbals Hires New VPShire City Herbals, makers of the apple cider vinegar-based health tonic Fire Cider, recently announced the hiring of Kimberly Allardyce, a wellness executive…
Apr 20, 2017Last Updated Dec 11, 2017Fire Cider Secures New Production Facility, Inks GNC PartnershipThe company’s move to a new 20,000 sq. ft. production facility, due to be fully operational this fall, helped make the deal to enter 4,500 GNC locations…
Feb 1, 2017Last Updated Nov 22, 2017Winter Fancy Food Show 2017 Video: Fire Cider Talks Food Service and Future InnovationsAs the market for drinkable vinegars continues to expand, Pittsfield, Mass.-based brand Fire Cider, an apple cider vinegar and honey tonic concentrate,…
Jul 5, 2016Fire Cider Announces USDA Organic Certification and New Distribution at SproutsFire Cider comes in three flavors: Original, Unsweetened, and African Bronze.
Jul 6, 2015Last Updated Sep 9, 2015Q&A: Fire Cider Co-Founder Talks Trademark Battle, Responds to CriticsFollowing the publication of our article that examined the on-going battle between Shire City Herbals and organizers of a campaign called “Free Fire Cider,”…
Jun 17, 2015Last Updated Sep 9, 2015Campaign Seeks to Cancel Fire Cider TrademarkA group claiming that the term “fire cider” is generic and has long been used to describe a type of cider vinegar-based elixir has launched a campaign that…