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Official Brand Overview
Flerish Hydration is a watermelon-based electrolyte hydration beverage brand launched in late 2024. Its ready-to-drink 16 oz bottles are formulated with L-Theanine for focus, magnesium and zinc, real electrolytes and real cane sugar, with no artificial sweeteners or dyes (about 9g sugar and 35 calories per bottle). Flavors include Watermelon, Pineapple, Mixed Berry and Passionfruit, sold in 12-pack cases. NFL wide receiver Ja'Marr Chase and recording artist Gunna are co-owners. The brand is available via its own site, Amazon, TikTok Shop and retailers including Kroger and Central Market.
