CHICAGO — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with various U.S. sports leagues, including the NFL and MLS, for the Gatorade Beat the Heat educational campaign. In its ninth year, Gatorade Beat the Heat aims to raise awareness among athletes, parents […]
SIMI VALLEY, Calif., Jan. 25, 2013 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, today announced Sarah Baxter of Simi Valley High School (Simi Valley, Calif.) as its 2012-13 Gatorade National Girls Cross Country Runner of the Year. Baxter was surprised with the news at school by Allyson Felix, […]
SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, recently announced Max Browne of Skyline High School (Sammamish, Wash.) as its 2012-13 Gatorade National Football Player of the Year. Browne, a two-time Gatorade Washington […]
Simple Tips for Teen Athletes to Stay Safe This Summer CHICAGO, July 23, 2012 /PRNewswire/ — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with the NFL, NBA, and MLS for the Gatorade “Beat the Heat” program. […]
Agreement Highlights New Opportunities for Athletes, Fans and Products PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ — PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012. The new agreement builds on the organizations’ 28-year […]
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CHICAGO, June 1 /PRNewswire/ — To extend availability of its G Series Pro line in the premium sports performance channel, The Gatorade Company, a division of PepsiCo (NYSE: PEP) established a partnership with Dick's Sporting Goods (NYSE: DKS). Dick's Sporting Goods, the premier, national sporting goods retailer with more than 424 stores throughout the U.S., […]
PITTSBURGH, PA, May 04, 2010 (MARKETWIRE via COMTEX) — GNC, the nation’s premier specialist retailer of sports nutrition products for elite athletes and serious fitness enthusiasts, is the platform for the exclusive retail launch of The Gatorade Company’s G Series Pro — designed to meet the needs of professional and aspiring professional athletes. Only available […]
CHICAGO, March 23 /PRNewswire/ — In the next stage of its evolution from sports drink to sports performance innovator, The Gatorade Company, a division of PepsiCo (NYSE: PEP), will launch G Series Pro – a new variant of its recently launched G Series – through a distribution alliance with GNC, the nation’s premier specialist retailer […]
CHICAGO, Feb. 5 /PRNewswire/ — Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports performance needs of more athletes. Scientists […]
CHICAGO, Nov. 18 /PRNewswire/ — The Gatorade Company and FOX Sports Net (FSN) have announced a national broadcast and digital partnership to build on the success of REPLAY, the popular original program created by Gatorade that restages classic games from great sports rivalries. The Gatorade/FSN partnership will include the national broadcast of the inaugural season […]
CHICAGO (December 29, 2008) – The Gatorade Company, a division of PepsiCo (PEP), is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people. Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and […]
@@img1 CHICAGO, IL – (October 16, 2007) — The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger-inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed. “Gatorade has been part of my game plan for years, whether I’m training or […]
March 15, 2007 Q. On its label, Gatorade A.M., a new sports drink, says it “helps put back the fluids and energy you lose during a full night’s sleep.” Should we lie awake and fret about sleep draining our reserves? A. Craig Horswill, principal scientist at the Gatorade Sports Science Institute in Barrington, says people […]
