It’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC beverage extensions and new watermelon soda and WTRMLN WTR flavors.
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
PepsiCo lowered its full-year earnings forecast this morning, citing declining consumer confidence and tariff-induced increases in supply chain costs as major hurdles to growth.
More than simply bringing new consumers into the brand family, the success of Propel Immune Support thus far has served to reorient the company’s growth strategy around functional beverages, both within the line and beyond.
The Coca-Cola Company confirmed Friday that it has notified U.S. antitrust regulators that it has begun the process of acquiring a controlling stake in sports drink brand BodyArmor. If the deal goes through, it could give Coke a commanding presence in the sports drink category with a serious competitor to PepsiCo’s Gatorade.
In the competition for sports drink market share, Gatorade’s Bolt24 is pumping up its offense. The functional hydration sub-line will roll out a new ad campaign this month taking aim at rising competitor BodyArmor, calling out the Coke-backed brand by name.
Lawmakers in Indiana have proposed a bill to ban the sale of energy drinks to minors, according to Tristate Homepage. If passed, Senate Bill 369, introduced on January 10, would make it a class C misdemeanor to “sell, give, or distribute an energy drink” to a minor.
Shake Shack COO Zach Koff explains how the restaurant chain’s surprisingly simple business philosophy led to stunning success; Zak Normandin, CEO, Dirty Lemon takes us on a deep dive inside its innovative detox-to-your-doorstep business model.
SEC Looking Into National Beverage; California Decides Coffee Doesn’t Cause Cancer After All; Seattle Scraps Head Tax After Pressure from Amazon, Starbucks; Struggling Dairy Farmers Turn to A2 Milks; Gatorade Wins ‘Sports Fuel’ Trademark Case
In this roundup of legal news around the beverage industry, Gatorade settles a bizarre complaint in which it was accused of using a Usain Bolt-branded video game to portray water as a hinderance to athletic performance. Also, a San Francisco ordinance requiring health warnings on outdoor advertisements for sugar sweetened beverages is struck down, and Nestle Waters moves to dismiss a suit claiming Poland Spring bottled water products don’t meed the U.S. Food and Drug Administration (FDA) definition of spring water.
Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.
In its 11th year, Gatorade Beat the Heat has also teamed up with the Korey Stringer Institute and league partners including the NFL and NBA to continue to raise awareness among athletes, parents and coaches on how proper hydration can help reduce heat-related illnesses during athletic activity.
To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign.
LIVERPOOL, England–(BUSINESS WIRE)–Liverpool Football Club today announced Gatorade as the Reds’ Official Sports Nutrition Partner. The Club and U.S. based-brand will commence a three-year partnership, fueling the LFC Team including Steven Gerrard, Daniel Sturridge and Philippe Coutinho. As well as Gatorade supplying product, the Club’s backroom staff will also have access to the Gatorade Sports […]
