Ghost Lifestyle

by Ghost LLC

Keurig Dr Pepper: CSD, Energy Gains Boost U.S. Bevs +11%

Healthy growth from its revamped U.S. Refreshment Beverage division helped Keurig Dr Pepper (KDP) offset sluggishness in its coffee segment, and deliver the company a 4.8% increase in net sales during Q1 2025, as detailed in a quarterly earnings report this morning.

Sweet Deal: No Cap! Partners With Candy Maker Albanese

Upstart soda brand No Cap has signed an exclusive licensing agreement with family-owned candy maker Albanese Confectionary Group to bring that company’s popular gummy flavors to its lineup of zero-sugar modern sodas.

Ghost, General Mills Bring Nostalgic Focus to Protein Cereal Category

Why is a performance energy and protein brand expanding into the breakfast set? Ghost Lifestyle co-founder, CEO and self-described “cereal aficionado” Daniel Lourenco said “that’s the easiest question of all.”

This Week’s New Products: Summer-inspired Iced Teas, Plus Bubblicious Energy

In this week’s new products roundup, Heywell collaborates with convenience store chain Foxtrot to create a new Cherry Limeade flavor, GNC drops its first hydration and performance product and Swoon and Splenda get into the summer spirit with new iced tea launches.

GHOST ‘Deceptively’ Markets to Kids, Allege Ad Watchdogs

Advertising watchdog group Truth in Advertising and the University of Connecticut Rudd Center for Food Policy & Health filed a complaint with federal agencies today against energy drink maker GHOST, alleging the company has “unfairly and deceptively” marketed its products to children.


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