Ghost Lifestyle

BevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.

The bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a two-pronged energy drink strategy can punch its ticket to cross over.

This week’s new product gallery features a new energy drink from Ryse that aims to expand its budding platform, a first look at one of two new launches from Joyburst, Verve’s exclusive new Capital One Cafe coffee blend, plus new LTOs from Ghost and Halfday.

Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.

Two Mondelez subsidiaries in Illinois are demanding Ghost stop marketing products featuring Sour Patch Kids, Chips Ahoy!, Swedish Fish, Oreo and other well-known trademarks, arguing that the energy drink brand violated a 2018 licensing agreement when it was acquired by Keurig Dr Pepper (KDP) last year.

Healthy growth from its revamped U.S. Refreshment Beverage division helped Keurig Dr Pepper (KDP) offset sluggishness in its coffee segment, and deliver the company a 4.8% increase in net sales during Q1 2025, as detailed in a quarterly earnings report this morning.

Upstart soda brand No Cap has signed an exclusive licensing agreement with family-owned candy maker Albanese Confectionary Group to bring that company’s popular gummy flavors to its lineup of zero-sugar modern sodas.

In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.

Together, Celsius and Alani Nu are expected to drive around $2 billion in sales across the combined portfolio – that’s if the two brands don’t cannibalize each other first.

This week, Kencko unveils its line of instant iced lattes, Bored Cow introduces its first ever limited batch flavor and Wildwonder’s new collaboration with RuPaul Drag Race winner Nymphia Wind.

Why is a performance energy and protein brand expanding into the breakfast set? Ghost Lifestyle co-founder, CEO and self-described “cereal aficionado” Daniel Lourenco said “that’s the easiest question of all.”

In this week’s new products roundup, Heywell collaborates with convenience store chain Foxtrot to create a new Cherry Limeade flavor, GNC drops its first hydration and performance product and Swoon and Splenda get into the summer spirit with new iced tea launches.

In this week’s new products roundup, GHOST teams up with the Teenage Mutant Ninja Turtles to create a new “Ooze” flavor, Fever Tree launches a new line of classic cocktail mixers and Joyburst splashes into the hydration scene.

Advertising watchdog group Truth in Advertising and the University of Connecticut Rudd Center for Food Policy & Health filed a complaint with federal agencies today against energy drink maker GHOST, alleging the company has “unfairly and deceptively” marketed its products to children.