Aug 7, 2026Last Updated Aug 7, 2026New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More ProteinThis week, Waterloo unveils its new look, Jolene expands its oat milk latte line and BellRing brings new protein options to two of its brands.
Jul 7, 2026Last Updated Jul 7, 2026Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks AheadAs the category rebounds back into volume-driven growth and with interest in hydration and electrolytes still rising, we take stock of what’s happened in…
Jul 1, 2026Last Updated Jul 1, 2026Report: Nutrabolt Recruits Banks to Lead IPOAccording to an exclusive on Tuesday in Reuters, Nutrabolt, whose C4 and Bloom energy drinks have over $1 billion in combined sales, has enlisted JP Morgan,…
Jun 29, 2026Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe ReportConsumers have more ways than ever to optimize their health. But as the wellness market grows more crowded, shoppers are becoming more selective about which…
Jun 17, 2026Last Updated Jun 19, 2026Marketing: La Colombe, Niagara Bottling Hit The Soccer PitchThe World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
May 22, 2026New Beverages: GHOST x Bubblicious, Lapo’s, RecessThis week’s new beverage gallery features GHOST’s latest candy-coated collaboration, Elmhurst’s RTD protein shake debut and a long-awaited move outside of…
Apr 14, 2026Ghost Releases Limited Edition 7UP Flavored Energy DrinkThe lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio…
Apr 6, 2026Last Updated Apr 6, 2026Energy Drinks Are Chasing Electrolytes, But Will It Help Them Stay Ahead?As energy drink makers look to expand under the general umbrella of “performance”-based functionality, electrolytes are increasingly the logical next place to…
Oct 1, 2025Ghost Goes Deeper in Food Set with Protein Bar LaunchA year-and-a-half after bringing cereal to the table, lifestyle CPG brand Ghost is again partnering with General Mills for a line of protein bars launching…
Aug 29, 2025New Products: Spindrift Packs A Punch, SunSip Covers A ClassicThis week’s new product gallery features Spindrift’s latest seasonal release, a new budget-conscious line of blends from Tropicana, and SunSip’s take on…
Jul 22, 2025Last Updated Jul 25, 2025Survey: Convenience Retailers Raise Growth Forecast As Energy Drinks SurgePositive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4%…
Jul 7, 2025Last Updated Jul 7, 2025Gamer Supps Enters RTD With Creator-Approved Energy DrinksSupplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut…
Jul 3, 2025BevNET Live: What Strategics Want and How Your Brand Can Get Their AttentionInnovative trendsetters? Profitability-minded business plans? Big, big revenues? All of the above? Trying to figure out just what a major beverage strategic is…
Jun 20, 2025Last Updated Jun 20, 2025Gen Z Is Thirsty For Soda & Innovation, Says Keurig Dr Pepper Trend ReportAmong the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving…
