As the category rebounds back into volume-driven growth and with interest in hydration and electrolytes still rising, we take stock of what’s happened in sports drinks so far this year and what to watch for next.
According to an exclusive on Tuesday in Reuters, Nutrabolt, whose C4 and Bloom energy drinks have over $1 billion in combined sales, has enlisted JP Morgan, Goldman Sachs and Bank of America to lead its initial public offering.
Consumers have more ways than ever to optimize their health. But as the wellness market grows more crowded, shoppers are becoming more selective about which products – and which claims – they trust.
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
This week’s new beverage gallery features GHOST’s latest candy-coated collaboration, Elmhurst’s RTD protein shake debut and a long-awaited move outside of bitters for iconic brand House of Angostura.
The lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio partner.
As energy drink makers look to expand under the general umbrella of “performance”-based functionality, electrolytes are increasingly the logical next place to look.
A year-and-a-half after bringing cereal to the table, lifestyle CPG brand Ghost is again partnering with General Mills for a line of protein bars launching this month.
This week’s new product gallery features Spindrift’s latest seasonal release, a new budget-conscious line of blends from Tropicana, and SunSip’s take on Classic Cola.
Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4% according to a Goldman Sachs survey representing around 25% of the channel.
Supplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut online on Friday.
Innovative trendsetters? Profitability-minded business plans? Big, big revenues? All of the above? Trying to figure out just what a major beverage strategic is looking for when it goes into M&A mode is not that simple.
Among the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving alongside consumer’s health and wellness habits.
After eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and powders.
