Ghost Lifestyle

The lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio partner.

As energy drink makers look to expand under the general umbrella of “performance”-based functionality, electrolytes are increasingly the logical next place to look.

A year-and-a-half after bringing cereal to the table, lifestyle CPG brand Ghost is again partnering with General Mills for a line of protein bars launching this month.

This week’s new product gallery features Spindrift’s latest seasonal release, a new budget-conscious line of blends from Tropicana, and SunSip’s take on Classic Cola.

Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4% according to a Goldman Sachs survey representing around 25% of the channel.

Supplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut online on Friday.

Innovative trendsetters? Profitability-minded business plans? Big, big revenues? All of the above? Trying to figure out just what a major beverage strategic is looking for when it goes into M&A mode is not that simple.

Among the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving alongside consumer’s health and wellness habits.

After eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and powders.

BevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.

The bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a two-pronged energy drink strategy can punch its ticket to cross over.

This week’s new product gallery features a new energy drink from Ryse that aims to expand its budding platform, a first look at one of two new launches from Joyburst, Verve’s exclusive new Capital One Cafe coffee blend, plus new LTOs from Ghost and Halfday.

Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.

Two Mondelez subsidiaries in Illinois are demanding Ghost stop marketing products featuring Sour Patch Kids, Chips Ahoy!, Swedish Fish, Oreo and other well-known trademarks, arguing that the energy drink brand violated a 2018 licensing agreement when it was acquired by Keurig Dr Pepper (KDP) last year.