Brand News
Feb 20, 2025Last Updated Feb 28, 2025Distribution: Kiki Milk Adds Sprouts, Closes Series SeedKiki Milk, maker of an organic plant-based milk line marketed to children and families, is extending its brick-and-mortar footprint with 440 Sprouts Farmers…
Jul 12, 2024New Products: Mitra9’s First Foray into Kanna, Plus Califia, Juvee, Snapple & MoreIn this week’s new products roundup, Mitra9 ventures into the Kanna-infused beverage space, Alani Nu’s Hawaiian Shaved Ice gets refreshed both outside and…
Feb 5, 2024Last Updated Feb 7, 2024Health-Ade Takes Second Swing at Prebiotic Soda with SunSipFour years ago, Health-Ade Kombucha took its first step into the emerging functional soda set with the launch of its prebiotic Health-Ade Booch Pop line. Now,…
Sep 14, 2023Last Updated Sep 14, 2023Health-Ade Takes To The Airwaves With iHeartMediaAudio media giant iHeartMedia has invested an undisclosed amount in kombucha company Health-Ade in a deal that will leverage the media company’s reach with…
Dec 13, 2022Last Updated Dec 13, 2022Health-Ade Names Chris Lansing as CEO, Founders to Step Down in Q1Health-Ade has named former PepsiCo executive Chris Lansing as its permanent CEO as co-founders Daina Trout and Vanessa Dew prepare to step away from the…
Sep 15, 2022Last Updated Sep 15, 2022Vanessa Dew Named Interim CEO of Health-Ade KombuchaCo-founder Vanessa Dew has been named interim CEO of Health-Ade Kombucha, following the departure of chief executive Jack Belsito earlier this summer, the…
Nov 18, 2021People Moves: Health-Ade’s Justin Trout Exits, David Yarmoff Named COOHealth-Ade Kombucha co-founder and longtime COO Justin Trout has left the company. The California-based kombucha brand announced his departure this week as…
Aug 16, 2021Last Updated Aug 16, 2021First Bev Takes Controlling Stake in Health-Ade, Belsito Named CEOFirst Bev has acquired a controlling stake in Health-Ade Kombucha. The move comes alongside an executive shakeup for the brand as CEO Daina Trout moves into…
Jul 21, 2021Last Updated Jul 22, 2021Health-Ade Debuts Rebranded ‘Pop’ LineA year after its launch, Health-Ade’s soda-adjacent Booch Pop product has been redesigned and rebranded. Now known simply as Health-Ade Pop, the company aims…
May 26, 2021Last Updated May 26, 2021Health-Ade Emphasizes Gut Health, Functionality in Brand RefreshRedesigning an established brand identity is no easy task. But for Health-Ade Kombucha, the company decided it was best to simply follow its gut. The…
Mar 22, 2021Health-Ade Launches Line of Kombucha-Based MixersHealth-Ade Kombucha is further expanding its platform with Health-Ade Mixers, a new line of kombucha-based cocktail bases launching this spring. The new line,…
Oct 15, 2020Last Updated Oct 16, 2020Something New Under the Cap: Functional ‘Pops’ Take on SodaA slate of low calorie, functional products bearing the hallmarks of classic sodas has begun hitting the shelves nationwide. Generally focused on promoting gut…
Aug 14, 2020Last Updated Aug 14, 2020Health Ade’s New Function-Forward ‘Plus’ Line Launching at Whole FoodsHealth Ade Kombucha is set to debut its second new product line this year with this month’s launch of Health Ade Plus, a seven-SKU line featuring functional…
Jul 7, 2020Last Updated Jul 7, 2020People Moves: Minna Names New CEO; Health-Ade Adds VP of EcommerceSparkling tea brand Minna has named Dyanna Salcedo, founder of angel investing and advisory business Tastebud Ventures and the brand’s interim CFO since…