Health-Ade

Health-Ade Kombucha co-founder and longtime COO Justin Trout has left the company. The California-based kombucha brand announced his departure this week as newly appointed COO David Yarmoff slides into the role; Also, Swedish plant-based milk maker Sproud named Sara Berger as its new Global CEO this week.

First Bev has acquired a controlling stake in Health-Ade Kombucha. The move comes alongside an executive shakeup for the brand as CEO Daina Trout moves into the new role of Chief Mission Officer while First Bev managing partner Jack Belsito is moving from investor to CEO.

A year after its launch, Health-Ade’s soda-adjacent Booch Pop product has been redesigned and rebranded. Now known simply as Health-Ade Pop, the company aims to expand its reach with consumers by repositioning the line away from kombucha and towards better-for-you soda.

Redesigning an established brand identity is no easy task. But for Health-Ade Kombucha, the company decided it was best to simply follow its gut. The California-based company announced today a comprehensive brand refresh across its entire product line, featuring new, brighter labels and updates to its messaging to emphasize its functional benefits.

Health-Ade Kombucha is further expanding its platform with Health-Ade Mixers, a new line of kombucha-based cocktail bases launching this spring. The new line, which is rolling out as a Whole Foods Market exclusive, is made with kombucha and additional ingredients, including simple syrup, bitters and juice, to create a unique style of cocktail mixer.

A slate of low calorie, functional products bearing the hallmarks of classic sodas has begun hitting the shelves nationwide. Generally focused on promoting gut health through the addition of pre- and probiotics, these products are still young and not wholly proven, but strong sales momentum and institutional interest suggest they may have the potential to become a viable new subcategory.

Health Ade Kombucha is set to debut its second new product line this year with this month’s launch of Health Ade Plus, a seven-SKU line featuring functional ingredients aimed at specific needs and use occasions.

Sparkling tea brand Minna has named Dyanna Salcedo, founder of angel investing and advisory business Tastebud Ventures and the brand’s interim CFO since August, as its new permanent CEO. Founder and former CEO Ryan Fortwendel has moved into the role of chief innovation officer.

Health-Ade Kombucha announced today the launch of Health-Ade Booch Pop, a line of kombucha-based prebiotic drinks that marks the brand’s first product extension into shelf-stable sets. Health-Ade co-founder and CEO Daina Trout said the line is the first new innovation outside of kombucha and is centered around the concept of “Feel Good Bubbly Beverages.”

In a video recorded at BevNET Live Winter 2019 in Santa Monica, California, Dew and Perteet Spencer, VP of CPG & enterprise sales at market research group SPINS, examined Health-Ade as a case study for effectively integrating data to scale in a fast-growing category, offering insight into how the kombucha brand was incubated in the natural channel and how analytics have helped it target the specific needs of health and wellness consumers.

The Seattle Seahawks and CenturyLink Field has announced a new partnership with Health-Ade Kombucha, a delicious, bubbly, probiotic-filled beverage stocking fridges around the country since 2012, to bring the brand to the team’s training facility and to CenturyLink Field on gamedays.

Health-Ade Kombucha celebrates the power of personal taste and its most popular flavors with a striking new advertising campaign launching this month. The first digital and print advertising for the “You Brew You” campaign breaks this month in media outlets including Vogue, Allure, GQ, Vanity Fair, and Us Weekly.

Health-Ade, the bubbly, delicious kombucha you can feel good about drinking is launching Grape Vibes, a bold new SKU that is both delicious and innovative, boasting a fresh new design.

Kombucha maker Health-Ade has secured a $20 million equity investment from The Coca-Cola Company, according to a report from Mergermarket citing two sources familiar with the matter.