Health-Ade Takes Second Swing at Prebiotic Soda with SunSip

Four years ago, Health-Ade Kombucha took its first step into the emerging functional soda set with the launch of its prebiotic Health-Ade Booch Pop line. Now, after discontinuing that product last year, the company is hoping to revamp the concept with a new take on the category, dubbed SunSip by Health-Ade.

Health-Ade Takes To The Airwaves With iHeartMedia

Audio media giant iHeartMedia has invested an undisclosed amount in kombucha company Health-Ade in a deal that will leverage the media company’s reach with consumers and bring the gut health beverage brand to new audiences.

Vanessa Dew Named Interim CEO of Health-Ade Kombucha

Co-founder Vanessa Dew has been named interim CEO of Health-Ade Kombucha, following the departure of chief executive Jack Belsito earlier this summer, the company has confirmed. Co-founder and Chief Mission Officer Daina Trout told BevNET this week that Dew is stepping into the position after Belsito chose to move on from the brand after spending about a year as its CEO.

People Moves: Health-Ade’s Justin Trout Exits, David Yarmoff Named COO

Health-Ade Kombucha co-founder and longtime COO Justin Trout has left the company. The California-based kombucha brand announced his departure this week as newly appointed COO David Yarmoff slides into the role; Also, Swedish plant-based milk maker Sproud named Sara Berger as its new Global CEO this week.

First Bev Takes Controlling Stake in Health-Ade, Belsito Named CEO

First Bev has acquired a controlling stake in Health-Ade Kombucha. The move comes alongside an executive shakeup for the brand as CEO Daina Trout moves into the new role of Chief Mission Officer while First Bev managing partner Jack Belsito is moving from investor to CEO.

Health-Ade Debuts Rebranded ‘Pop’ Line

A year after its launch, Health-Ade’s soda-adjacent Booch Pop product has been redesigned and rebranded. Now known simply as Health-Ade Pop, the company aims to expand its reach with consumers by repositioning the line away from kombucha and towards better-for-you soda.

Health-Ade Emphasizes Gut Health, Functionality in Brand Refresh

Redesigning an established brand identity is no easy task. But for Health-Ade Kombucha, the company decided it was best to simply follow its gut. The California-based company announced today a comprehensive brand refresh across its entire product line, featuring new, brighter labels and updates to its messaging to emphasize its functional benefits.

Health-Ade Launches Line of Kombucha-Based Mixers

Health-Ade Kombucha is further expanding its platform with Health-Ade Mixers, a new line of kombucha-based cocktail bases launching this spring. The new line, which is rolling out as a Whole Foods Market exclusive, is made with kombucha and additional ingredients, including simple syrup, bitters and juice, to create a unique style of cocktail mixer.

Something New Under the Cap: Functional ‘Pops’ Take on Soda

A slate of low calorie, functional products bearing the hallmarks of classic sodas has begun hitting the shelves nationwide. Generally focused on promoting gut health through the addition of pre- and probiotics, these products are still young and not wholly proven, but strong sales momentum and institutional interest suggest they may have the potential to become a viable new subcategory.

People Moves: Minna Names New CEO; Health-Ade Adds VP of Ecommerce

Sparkling tea brand Minna has named Dyanna Salcedo, founder of angel investing and advisory business Tastebud Ventures and the brand’s interim CFO since August, as its new permanent CEO. Founder and former CEO Ryan Fortwendel has moved into the role of chief innovation officer.

Health-Ade Launches Booch Pop Prebiotic Drink Line

Health-Ade Kombucha announced today the launch of Health-Ade Booch Pop, a line of kombucha-based prebiotic drinks that marks the brand’s first product extension into shelf-stable sets. Health-Ade co-founder and CEO Daina Trout said the line is the first new innovation outside of kombucha and is centered around the concept of “Feel Good Bubbly Beverages.”

BevNET Live Winter 2019: Health-Ade, SPINS on Selling Innovation With Data

In a video recorded at BevNET Live Winter 2019 in Santa Monica, California, Dew and Perteet Spencer, VP of CPG & enterprise sales at market research group SPINS, examined Health-Ade as a case study for effectively integrating data to scale in a fast-growing category, offering insight into how the kombucha brand was incubated in the natural channel and how analytics have helped it target the specific needs of health and wellness consumers.


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