Brand News
Jun 19, 2026Last Updated Jun 22, 2026New Products: Benson Boone Brings Dragon Fruit to Caliwater, Alani Adds Purple Cotton CandyDragon Fruit might be the flavor of the summer, at least if you’re taking your cues from Yesly and Caliwater’s new portfolio additions. In other parts of the…
May 15, 2026Last Updated Jun 1, 2026New Beverages: Protein, Patriotism Powers Launches By Proda, Unwell, Chobani & MoreThere’s no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE,…
Mar 19, 2026Health-Ade Taps Lindsay Lohan to Broaden Kombucha’s Mainstream AppealHealth-Ade has tapped actress Lindsay Lohan as the star of its latest ad campaign, as the kombucha maker seeks to make its flagship product more accessible and…
Feb 24, 2026Last Updated Feb 25, 2026Health-Ade Gains Fueling Generous Brands Portfolio GrowthThe kombucha brand is making major strides in discount and travel retailers, while Bolthouse Farms is getting new on-trend product innovation.
Jan 23, 2026Last Updated Jan 23, 2026New Products: Joyburst’s Upcoming Creatine Soda And Twinings Sparkling RTD TeaThis week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and…
Dec 16, 2025How Health-Ade’s ‘Surgical’ Strategic Approach Led it to an ExitAt BevNET Live Winter 2025, former CEO Chris Lansing shared the stage with Health-Ade investors and board members Steve Young of Manna Tree Partners and Bob…
Sep 23, 2025Last Updated Sep 23, 2025Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’sActor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Jul 24, 2025Last Updated Jul 24, 2025CPG Week: Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better BagelOn the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new…
Jul 23, 2025Last Updated Jul 25, 2025Generous Brands Flexes Cold Chain Comfort With Health-Ade PurchaseGenerous Brands has taken another step towards its goal to be a “chassis for the growth of manufacturing” of fresh, healthy beverages with its acquisition of…
Jul 22, 2025Last Updated Jul 22, 2025Health-Ade Selling to Generous Brands for $500 MillionHealth-Ade’s investors are selling the company to Generous Brands, a portfolio company of private equity firm Butterfly Equity, for approximately $500 million.
Jul 1, 2025Last Updated Jul 1, 2025Inside Bloom Nutrition’s Strategic Entry into Walmart’s Modern Soda SetBloom Nutrition has officially entered the blossoming “modern soda” category, debuting its Bloom Pop shelf-stable prebiotic soda in Walmart stores nationwide…
May 16, 2025Last Updated May 16, 2025New Products: Vitaminwater Refreshes, Campari Goes NA, and Summer Sippers ArriveThe warm weather is here and summer is on the horizon, and with it comes new refreshing sippers from brands like Milo’s, Jordan’s Skinny Mixes and The Ryl…
Apr 4, 2025Last Updated Apr 11, 2025Marketing Roundup: Waterloo Goes to Flavortown, Share a Coke ReturnsWaterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice,…Mar 5, 2025Last Updated Mar 5, 2025Bloom Expands in RTD with Prebiotic Soda Launch This FallBloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set…