Health-Ade has tapped actress Lindsay Lohan as the star of its latest ad campaign, as the kombucha maker seeks to make its flagship product more accessible and approachable to everyday consumers.
The kombucha brand is making major strides in discount and travel retailers, while Bolthouse Farms is getting new on-trend product innovation.
This week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and Planet Oat.
At BevNET Live Winter 2025, former CEO Chris Lansing shared the stage with Health-Ade investors and board members Steve Young of Manna Tree Partners and Bob Nakasone of First Bev to deconstruct the strategic moves they made to get Health-Ade sale-ready and why their trust in one another was paramount in their plans’ success.
Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.
Generous Brands has taken another step towards its goal to be a “chassis for the growth of manufacturing” of fresh, healthy beverages with its acquisition of Health-Ade, the second-largest national kombucha brand.
Health-Ade’s investors are selling the company to Generous Brands, a portfolio company of private equity firm Butterfly Equity, for approximately $500 million.
Bloom Nutrition has officially entered the blossoming “modern soda” category, debuting its Bloom Pop shelf-stable prebiotic soda in Walmart stores nationwide today.
The warm weather is here and summer is on the horizon, and with it comes new refreshing sippers from brands like Milo’s, Jordan’s Skinny Mixes and The Ryl Company. This week’s new products also feature a slew of new non-alcoholic cocktail launches from startups like De Soi and Naked Life to legacy liquor players like Campari. Plus, we look at Vitaminwater’s big refresh.
Waterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice, Huckleberry Cobble and Spiced Mango Sorbet; The Coca-Cola Company’s “Share a Coke” cans and bottles are coming back.
Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.
Kiki Milk, maker of an organic plant-based milk line marketed to children and families, is extending its brick-and-mortar footprint with 440 Sprouts Farmers Market locations across the country; Korean Pear beverage brand Seoul Juice is now available nationwide in QuikTrip locations.
In this week’s new products roundup, Mitra9 ventures into the Kanna-infused beverage space, Alani Nu’s Hawaiian Shaved Ice gets refreshed both outside and inside the can and Chobani expands its tea lineup.
