Health-Ade

Health-Ade Kombucha announced today the launch of Health-Ade Booch Pop, a line of kombucha-based prebiotic drinks that marks the brand’s first product extension into shelf-stable sets. Health-Ade co-founder and CEO Daina Trout said the line is the first new innovation outside of kombucha and is centered around the concept of “Feel Good Bubbly Beverages.”

In a video recorded at BevNET Live Winter 2019 in Santa Monica, California, Dew and Perteet Spencer, VP of CPG & enterprise sales at market research group SPINS, examined Health-Ade as a case study for effectively integrating data to scale in a fast-growing category, offering insight into how the kombucha brand was incubated in the natural channel and how analytics have helped it target the specific needs of health and wellness consumers.

The Seattle Seahawks and CenturyLink Field has announced a new partnership with Health-Ade Kombucha, a delicious, bubbly, probiotic-filled beverage stocking fridges around the country since 2012, to bring the brand to the team’s training facility and to CenturyLink Field on gamedays.

Health-Ade Kombucha celebrates the power of personal taste and its most popular flavors with a striking new advertising campaign launching this month. The first digital and print advertising for the “You Brew You” campaign breaks this month in media outlets including Vogue, Allure, GQ, Vanity Fair, and Us Weekly.

Health-Ade, the bubbly, delicious kombucha you can feel good about drinking is launching Grape Vibes, a bold new SKU that is both delicious and innovative, boasting a fresh new design.

Kombucha maker Health-Ade has secured a $20 million equity investment from The Coca-Cola Company, according to a report from Mergermarket citing two sources familiar with the matter.

In an article published earlier this month, GT’s Living Foods founder and CEO GT Dave sat down with Forbes reporter Chloe Sorvino at his Beverly Hills mansion for a deep dive into the making of his kombucha empire in which he appeared to take a few conspicuous swipes at some of his company’s rising competitors.

Health-Ade Kombucha, the bubbly, delicious kombucha you can feel good about drinking, announces today the launch of its newest flavor, Cherry Berry.

Kombucha brand Health-Ade and Whole Foods Market have reached a settlement to conclude a class action lawsuit filed last year by customers who allege the company’s beverage products were mislabeled as non-alcoholic.

California-based Health-Ade Kombucha is preparing for a “full-on offensive court press” this summer with the launch of six new flavors and new 4-packs of 8 oz. glass bottles.

This month, Health-Ade Kombucha releases Beet-Lime, a bright, bold and earthy blend of cold-pressed beet and lime juices paired with Health-Ade’s organic and raw kombucha.

Health-Ade Kombucha has partnered with Katrina Scott and Karena Dawn, the globally recognized wellness duo and co-founders of Tone It Up, a healthy lifestyle brand and fitness community, to debut its first co-branded kombucha this summer.

This June, Health-Ade Kombucha introduces its newest flavor — Jalapeño-Kiwi-Cucumber — just in time for summer.

Issues regarding the accuracy of sugar, alcohol and probiotic content in kombucha continue to haunt some of the category’s fastest-growing brands, as evidenced by a pair of class action lawsuits filed earlier this month.